Over 90% of ads run in Los Angeles Times are horrible! Most of ads I see are either ego-driven, have no headline, have no call to action, don't appeal to what buyer is truly looking for or needs help with, or they're trying to be clever for clever-sake, and fail miserably.

When writing copy, I live by this premise:

"The purpose of advertising is to sell something."

Advertising is like an investment that you hope to get a great return on. However, most people treat it like they're playing Roulette in Vegas and bet all their money "on black."

The basics of good copy is to think in terms of words that sell.

Following are some basics in advertising that should help you make your advertising more effective.

1. Concentrate on your prospects. In end you must persuade him/her no matter what method you use. And to do that, you must understand how he/she thinks.

2. Know your product - its materials, its manufacturer, its use, etc. Know its features inside and out.

How many ezines do you think are out there in internet world?

I really do not know. But it has got to be tens of thousands, perhaps even hundreds of thousands.

Guess what? Most of them have a subscriber base of fewer than 2,000 and very few people are targeting this subscriber base. The big boys are just targeting large subscriber ezines.

There is a huge market in getting your targeted ezine ad to tens of thousands of people.

Here are 3 ways you can do it:

1. Ezine Ad Swaps.

You can swap ezine ads with other ezine editors.

The cost to you - ZERO! You can just approach another ezine editor and ask to swap 6 ads in their next 6 issues. And you will feature their ezine ad in your next 6 issues.

2. Pay for Ezine Ads