Understanding The Basics Of Advertising

Written by Craig Valine

I getrepparttar L.A. Times delivered to my door every day, but I don't read it forrepparttar 101204 articles. It is a Pulitzer Prize winning newspaper, butrepparttar 101205 articles just don't interest me. Unlike most people, I readrepparttar 101206 paper forrepparttar 101207 advertisements because there is a lot to learn from them.

Over 90% ofrepparttar 101208 ads run inrepparttar 101209 Los Angeles Times are horrible! Most ofrepparttar 101210 ads I see are either ego-driven, have no headline, have no call to action, don't appeal to whatrepparttar 101211 buyer is truly looking for or needs help with, or they're trying to be clever for clever-sake, and fail miserably.

When writing copy, I live by this premise:

"The purpose of advertising is to sell something."

Advertising is like an investment that you hope to get a great return on. However, most people treat it like they're playing Roulette in Vegas and bet all their money "on black."

The basics of good copy is to think in terms of words that sell.

Following are some basics in advertising that should help you make your advertising more effective.

1. Concentrate on your prospects. Inrepparttar 101212 end you must persuade him/her no matter what method you use. And to do that, you must understand how he/she thinks.

2. Know your product - its materials, its manufacturer, its use, etc. Know its features inside and out.

3. Findrepparttar 101213 problem your product solves. The solution would, of course, berepparttar 101214 benefit. It may be a mental, spiritual, physical, or financial benefit, but as advertising legend Maxwell Sackheim once said, "your product must have an excuse for its existence."

Are You Using Ezine Classified Ads?

Written by David McKenzie

If not, then you should be. They are much more effective than traditional online classifieds mainly because they are more targeted.

How many ezines do you think are out there in internet world?

I really do not know. But it has got to be tens of thousands, perhaps even hundreds of thousands.

Guess what? Most of them have a subscriber base of fewer than 2,000 and very few people are targeting this subscriber base. The big boys are just targetingrepparttar large subscriber ezines.

There is a huge market in getting your targeted ezine ad to tens of thousands of people.

Here are 3 ways you can do it:

1. Ezine Ad Swaps.

You can swap ezine ads with other ezine editors.

The cost to you - ZERO! You can just approach another ezine editor and ask to swap 6 ads in their next 6 issues. And you will feature their ezine ad in your next 6 issues.

2. Pay for Ezine Ads

You could negotiate a deal to pay for ezine ads. If someone has a subscriber base of 1,000 subscribers and they currently run little or no ezine ads ask them if they would like to receive some money to run your ezine ad. I bet they don't say no.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use