Google AdWords Unlike many search engines Google, to its credit, clearly denotes search listings that are paid placement. In fact, Google AdWords appear in a separate section down
left side of screen.Google AdWords provide an inexpensive advertising venue for businesses to advertise products or services to a targeted audience. Advertisers have ability to control their budget, target their advertising based on keywords. Advertisers are also free to determine ad contents.
Google AdWords allow for nearly instant traffic, which can be turned on and off. Traffic results can be measured, providing information on what is successful, what isn't and what needs to be changed. AdWords can be found that work by running a test campaign.
Benefits to AdWords Advertisers bid on keywords, more an advertiser is willing to pay higher likelihood ad will appear higher in position in list of ads served. Google, invariably wanting to make most from advertisers, determines placement based on a combination of click through rate, bid amount and budget. Of course, in order to maximize revenue and please searchers Google does have guidelines for ads served and all ads must receive a minimum percentage click through or they are removed.
AdWord Guidelines Clearly and accurately describe website, this is to advertiser and searchers benefit. Ultimately, more qualified visitor who clicks ad, higher likelihood clicker will convert into a sale. By providing clear and accurate information, searchers who click ad are qualified leads, which tend to convert more consistently than unqualified leads. The most effective advertising communicates a clear message to a targeted audience.
Avoid excessive capitalization, superlatives and lavish exclamation marks in ad. By doing this you are not only serving visitor you are filtering unwanted clicks from non-buyers. Due to space limitations your ad message will need to be concise. Select keywords that are relevant to your product, service or content. Call to action phrases are not allowed (i.e. you cannot use phrases like "click here" in your ad copy.) There are also no pop-ups.
Steps for AdWord Campaign
1.) Open an account
2.) Target language and country - This is very important because if your product or service can not be exported you do not want to pay to advertise in those countries for which your product or service can not be sold.
3.) Create Ad Group - design an ad, select keywords, determine maximum cost per click that you are willing to spend and define bid amounts.
Title The title tag is generally most important part of ad be sure to use a short phrase that gets attention of your target audience. An underutilized feature at Google allows you to put a question mark in title, term searched on automatically replaces question mark in title of your ad.
Define max click - Google will suggest a cost per click, but recommendation does not need to be adhered to. Arguments have been heard that #1 position does not always mean increased sales; sometimes a second position will filter useless clicks and provide targeted traffic with a higher conversion ration. The rule of thumb is positions 1-3 garner most traffic and best results. Increasing either your maximum cost-per-click or ads click through rate will generally improve ad's position.
