Understanding Google AdSenseWritten by S. Housley
Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If visitor clicks one of AdSense ads served to website, website owner is credited for referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results. Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into web page or website template. Google's spider parses AdServing website and serves ads that relate to website's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls ad from Google and will ensure that ads are served each time a visitor goes to web page. Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites. Google provides a wide variety of ad formats to match most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble website's color scheme. Examples of how different various text boxes and color schemes appear on similarly themed sites can be viewed at: http://www.ring-tone-software.com (scroll to bottom) http://www.ringtones-central.com (scroll to bottom) or http://www.police-central.com (download left side) http://www.police-supplies.com (scroll to bottom) Ads can be geo-targeted based on visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available. Channels Google recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue.
| | Tips to Starting your own Business Written by Jessica Klein
The 9-to-5 grind can make you feel like a just another cog in corporate machine, constantly punching clock for someone else’s vision. One day, while dreaming of world outside cubicle, you have your big “Eureka!” moment—you’ve come across an idea so perfect that you need to start your own business around it. Coming up with idea is easy part. Now, you’re thrown into an entrepreneurial world where even experience businessperson can feel overwhelmed by all details. It’s hard to know where to even begin. So here are some tips to starting your own business: - Craft a primitive budget: do you have enough capital to get this idea rolling? First things first, figure out roughly how much it’ll cost you including all expenses, and where that money will be coming from. Call in favors from everyone you’ve even leant money to in past in need be. - Does business world need you?: is there a large enough demand for your product? Ask around before even attempting to start your business—check with similar businesses in area, or around country. Find out how they started, and what kinds of clients they target, to get an idea of where you’ll fit in market. - Create a strong management team: your team members should share your vision of business, and a certain amount of proficiency and credibility. Rely on your connections to find perfect people for jobs that will bring their expertise to business. Remember that you will eventually have to set aside your ego and let them control certain aspects of company, so your have to feel comfortable around your management team.
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