Understanding Google's Algorithm

Written by Claude Beavers

What isrepparttar Google Algorithm?

An algorithm is a mathematical equation that uses certain information from your website in order to define its rankings. If you're looking for a printout ofrepparttar 142528 specific equation Google uses to rank sites and how much each factor is weighed, this is notrepparttar 142529 place to get it. The actual algorithm used by Google is a secret, and will stay that way for as long as they can keep it. Althoughrepparttar 142530 specifics ofrepparttar 142531 algorithm are not released at all, Google patentedrepparttar 142532 basics of their algorithm, which makes it easily accessible torepparttar 142533 public. If you would like to viewrepparttar 142534 patent in all its splendor, simply search in whatever search engine you would like forrepparttar 142535 phrase "Google Patent."

This is a general overview ofrepparttar 142536 general things this algorithm searches for, written in plain English forrepparttar 142537 average webmaster. This guide will go over some ofrepparttar 142538 things Google's spiders are looking for, and how to utilize this knowledge in order to boost your rankings onrepparttar 142539 Google search engine. Keep in mind that while this guide is written specifically for staying on Google's good side in regards to placement in their search engine,repparttar 142540 same tactics are definitely portable torepparttar 142541 other major search engines such as Yahoo and MSN. Although Google's algorithm is extremely complex compared to those of Yahoo and MSN many ofrepparttar 142542 same strategies still apply.

So, how does it work?

Basically, when a Google spider, or robot, finds your site a number of things are taken into consideration. Not only does this spider search throughrepparttar 142543 content and links on your page, cataloguing keywords, page titles and descriptions, backward links, and meta tags as it goes along, it even looks through your whois information. Whois information isrepparttar 142544 information provided through your hosting company on who exactly ownsrepparttar 142545 website, including name, telephone number, email address, physical address, how long your site is registered for, and more. To checkrepparttar 142546 whois information on your site, as well as others, visit Complete Whois and type inrepparttar 142547 URL ofrepparttar 142548 site you are checking information on.

All of these are major factors (yes, including your physical address and name andrepparttar 142549 duration of your registration on a particular domain name) inrepparttar 142550 algorithm. Therefore, it is extremely important to optimize every single part of your site, visible or invisible torepparttar 142551 common browser.

Great, but what do we need to knowrepparttar 142552 algorithm for?

Knowingrepparttar 142553 Google algorithm, or at leastrepparttar 142554 basics of it, will give you an edge on your competitors by making you more likely to get higher rankings under desired keywords. In addition, you will receive more traffic from those listings, thereby increasingrepparttar 142555 chances for getting links to your website, adding further traffic. Through a few high listings on Google, orrepparttar 142556 other search engines for that matter,repparttar 142557 sky isrepparttar 142558 limit when talking about traffic and potential sales or users.

For example, if you wanted to broadcast a new song overrepparttar 142559 radio, but only did so using old equipment, regardless ofrepparttar 142560 quality ofrepparttar 142561 song, your entire station could be drowned out byrepparttar 142562 larger broadcasting companies armed with new equipment and a larger range capability. Usingrepparttar 142563 latest tools and tactics will keep you on top ofrepparttar 142564 search engine listings, as well as put you onrepparttar 142565 cutting edge in regards to your website's capabilities.

It is almost painfully obvious that usingrepparttar 142566 best tactics to get your website listed would, of course, produce better results than using outdated tactics and trying to acquirerepparttar 142567 same effect, even if you spend three timesrepparttar 142568 amount of time promoting your site through these tactics. Quality is greater than quantity in today's internet.

Frames and Search Engines

Written by Sumantra Roy

When it comes to framed sites andrepparttar effect thatrepparttar 141623 use of frames by a site has on its search engine ranking, there are two schools of thought.

Some people say that framed sites, if done properly, have no problems in getting good rankings inrepparttar 141624 search engines.

Others claim that if search engine optimization is important to you, never use frames.

In my opinion,repparttar 141625 truth lies somewhere in between. Yes,repparttar 141626 use of frames does throw up a few issues when it comes to getting good rankings inrepparttar 141627 search engines which don't understand frames.

Hence, when you are designing a new site, I would recommend that you avoid using frames, unless you have a specific reason for doing so.

However, if you already have a site which uses frames, all is not lost. You can still get good rankings inrepparttar 141628 search engines even though you have used frames.

Furthermore, using frames also has its own advantages when it comes to search engine placement, as we shall later on.

This article assumes that you have a working knowledge of frames. For more information on frames, go to http://www.webreference.com/dev/frames/

In case your site uses frames,repparttar 141629 key to getting good rankings lies in usingrepparttar 141630 NOFRAMES tag. The NOFRAMES tag is intended to help framed web sites display some content for those people who are using browsers which don't understand frames.

The search engines which don't understand frames also look atrepparttar 141631 NOFRAMES tag. Hence, if you are using frames, you need to add content torepparttar 141632 NOFRAMES tag.

What you should do is to add a complete web page withinrepparttar 141633 NOFRAMES tag. Ensure that this page repeatsrepparttar 141634 important keywords for your site a number of times.

Also, in order to ensure thatrepparttar 141635 content withinrepparttar 141636 NOFRAMES tag is as prominent as possible torepparttar 141637 search engines, you should putrepparttar 141638 NOFRAMES tag right afterrepparttar 141639 FRAMESET tag. However, don't putrepparttar 141640 NOFRAMES beforerepparttar 141641 FRAMESET tag.

If you do that, Internet Explorer will display your site correctly but Netscape will displayrepparttar 141642 content present inrepparttar 141643 NOFRAMES tag, rather thanrepparttar 141644 content present withinrepparttar 141645 frames.

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