Understanding Ezine Publishing! © 2004, Jon Kogan, All Rights Reserved. http://www.zivomarketing.comI can remember my first reaction to word "ezine". What is it? The word "ezine", (pronounced ee-zeen), is a shortened version of "electronic zine", which is a word used to describe short self-published "electronic magazines".
Ezines can be email-based, Web-based, or presented in some other electronic format. However, for most part, when publishers speak of their "ezines", they're usually referring to an email publication.
"Ezine publishing" has grown in popularity over last several years to point where there are thousands of "ezines" covering virtually every topic under sun.
Some "ezine" gurus have spent years of tedious, zombie Internet surfing and late night fact finding through manual work to compile their personal arsenal of "ezine" marketing tools and resource list.
Email publishers produce their "ezines" for a variety of reasons and following are among most common goals:
Generating Revenue - Generating a profit is one of most common "ezine" publishing goals. The sources of "ezine" revenue include advertising, sales of products or services affiliate revenue, and so on. The "ezine" serves as a support mechanism for product or service and adds value to it, which encourages more sales.
Generating Leads - Publishing an "ezine" is a great way to generate leads with same pursuits and interests. Important personal and business contacts are made every day between "ezine" publishers and their subscribers.
Supporting a Website - An "ezine" creates an excellent means of driving repeat traffic.
Once you've determined your goals, for starters, you should plan a publishing strategy that will best enable you to reach those goals. You need to decide on "ezine" topic, determine frequency, issue size and most importantly, develop content.