Understanding Editorial Guidelines

Written by Bonnie Jo Davis


Editorial guidelines, also known as writer's guidelines, arerepparttar rules set forth by publishers for contributing authors. In order to have your article taken seriously you must reviewrepparttar 129004 guidelines prior to submission. It is also recommended that you review previous editions ofrepparttar 129005 publication to get a better feel forrepparttar 129006 types of articles favored byrepparttar 129007 editor(s).

Outlined below arerepparttar 129008 typical issues covered in editorial guidelines along with their definitions and any additional information you should know.

Length of article: The minimum and maximum word count of articles considered for publication. Online articles are usually expected to be 750 to 1,000 words while off-line publications will often accept a longer article.

Topics: The subjects of articles accepted byrepparttar 129009 publication. Never submit an off topic article as this is very annoying and may result in further submissions from you being banned.

Illustrations/Photographs: Some publications require/accept illustrations or photographs and will usually specifyrepparttar 129010 size and format required for acceptance.

Editorial style: Consistency and accuracy governsrepparttar 129011 use of a style selected byrepparttar 129012 editorial department of a publication. Many publications requirerepparttar 129013 use ofrepparttar 129014 Associated Press Stylebook which covers spelling, capitalization, grammar, punctuation and usage.

Author Photograph: Some publications require or accept a photograph ofrepparttar 129015 author usually included withrepparttar 129016 submission ofrepparttar 129017 article. Guidelines will often coverrepparttar 129018 size and format of photographs.

Byline length: Also known as an author biography or resource box. Some publications have certain requirements for length, characters per line and what or how much contact information can be included.

Payment: Your byline is oftenrepparttar 129019 only payment you will receive for your article. However, some publications (particularly those in print) pay for articles byrepparttar 129020 word or per article.

Get To The Point

Written by Dan J. Fry


As a scientist I attend several international conferences every year to give talks, show posters, and exchange ideas with my colleagues. Many ofrepparttar talks have time limits of 7 minutes with 3 minutes for questions. Have you ever sat down and timed yourself to see what you can say in 7 minutes? Its not much, let me tell you.

Even from a discipline that prides itself on sticking to simplicity, a 7 minute talk is a challenge. It forces you to say quickly and in as few words as possible your premise and findings.

This is not so different from advertising onrepparttar 129001 internet. Wait a minute you say, you are trying to relate internet marketing to doing scientific research? Well, classified ads for instance require a short but catchy headline (your premise) and a few sentences describing benefits (or findings). There simply is not enough room to discuss anything in a classified ad.

Sales copy is different. You have much more room for discussion. Does this mean you should run off on some literary commentary? No. To keep readers attention you must still remain focused to your initial premise. The big difference is benefit elaboration. Space now exists to list benefit after benefit by delivering one scenario after another to prove your premise.

Now think aboutrepparttar 129002 things just stated:

(1) remain focused to premise, (2) list benefits, and (3) prove premise.

This is essentially identical to what we do in a scientific talk. Is online marketing scientific? In some ways, yes. One must research and brainstorm ideas to formrepparttar 129003 premise and benefit list. Sales copy is then drafted with these research results and one other underlying condition: getting torepparttar 129004 point quickly and staying highly focused to it throughoutrepparttar 129005 copy.

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