Underselling - The Secret BonusWritten by Ian Tragen
So you've got a product and you want to sell it to people via internet. Join club. Everyone wants to sell stuff via internet and many do, but how many of customers are truly happy with their purchases? The internet makes it easy for internet users to communicate with other internet users. It also make it easy for your customers to come back to you regardless of they are in world.The key to good marketing is customer satisfaction. What happens if you buy a product and you find out that it isn't as good as you thought it would be? You are one unhappy customer, you are hardly likely to tell your friends that it was a good thing to buy, you're unlikely to buy again from that supplier and you may even return product for a refund. But what happens if product actually turns out to be better than you thought it would be? You're unlikely to go asking for a refund, you're more likely to buy again from that supplier and you might tell your friends that it was a good purchase. If you market your products via internet, word-of-mouth recommendations are your 'bridge' to potential customers in non-internet world. Underselling is a tricky tightrope to walk. Of course you need to tell your prospective customers about benefits of your product to arouse their interest in product in first place. If you're not going to tell prospective customers about certain features of your product you need to decide carefully what those features will be. The mere mention of extra supercool whatdyacallit might be enough to grab prospects attention, and yes, you may lose a few potential sales by not mentioning it in first place, but this is your ace card. Do you really want to throw it in so soon? The unmentioned feature(s) might be subtle like overall design quality or an extraordinarily good after-sales service, or it might be something that adds a whole new functionality to product, a kind of secret bonus.
| | Why No One Buys From Your Site!Written by Mose Ross
Like most online entrepreneurs, main reason you created your web site is so you can make some money online.And like most online entrepreneurs, you probably know how depressing it can be to have spent your life savings on your site or products & have no one buy from your site. But how do you get someone to buy from your site? There are many answers to this question, but let's discuss top three: merchant account, right products & a web site! Well everyone knows in order to make sales online, you need a merchant account, without it you won't make a single sale! But what most online entrepreneurs fail to realize is that 30% of online consumers still prefer to use checks online. I don't know about you, but 30% is a lot to me. Make sure you accept both credit cards & checks! Next are right products. Most Internet marketing programs today, instruct you how to market your products & make sales. What programs fails to tell you are which products will sell online. To determine if your product(s) will sell online, ask yourself these three questions: 1. Does it fill a need or solve a problem? 2. Does it have worldwide appeal? You are on net! 3. Is it available at store? If it is, is it cheaper? If you can't answer yes to above questions, you need to find yourself another product because it will not sell online. Now let's discuss your web site.
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