Identify Your Customers. Many companies make mistake of creating an impressive e-mail marketing campaign and only think about exactly to whom they’re going to send it to at last minute. Yet, choosing right customers accounts for approximately 40 percent of success of any marketing strategy. Get your message into right hands by using a mailing list. You can begin with your own in-house list—made up of people who have bought or shown an interest in buying from you in past, and have specifically requested to receive information. Once you’ve compiled your list success of your campaign will then depend on how you format your email.

The From Line. Think carefully about how people will react to e-mail address that will appear in from line. This address acts as a filtering devise for recipients and many will instantly delete your email if they don’t recognize person who sent it, or feel that it isn’t legitimate.

The Subject Line. Avoid using word free or save in subject line. Many Internet users have spam filter software, which they set to instantly delete any message with these words included. Use short statements that tease reader similar to those used in traditional printed direct mail.

The Headline. Begin your message with a powerful headline or lead sentence and identify benefit to recipients right up front.

There are three things you should NEVER do when creating a joint venture proposal for a potential partner. Below are three things NOT to do, with several tips to help you do it right.

1. Fail to Plan. Before you send out any emails to potential partners, you need to plan your offering, decide who you are going to send it to, and what you expect in return.

First, create your offer. Ask yourself these questions:

What am I going to give potential partner to make him/her want to joint venture with me? i.e. Are you going to give partner a copy of product, do you have bonuses available, what's commission you are paying, are you offering a large one time commission, or a recurring monthly commission?

My rule of thumb is to never offer less than 50 percent. What you want to do is make partner an offer that is not only fair, but more beneficial up front for him/her than it is for you.

Once you know what your offer is, you want to create solo ads, a review, or something that partner can plug his/her information into so that you have something to give him/her when you make offer.

Include affiliate sign up link, and make it as easy as possible to sign up. Also include link to product, as well as tell partner how to get download, membership, or whatever you are selling.

The point is, make it easy. My joint venture partners are busy people. They don't have time to write ads for me, or spend a lot of time getting prepared. They need something they can set up in a few minutes, send it out, and move on. Remember, your potential partners are probably same.