Written by Craig Lock

Thought I'd share a bit about using press releases as an internet marketing tool, based on our recent experiences.

We at Eagle Productions (NZ) have done quite a bit of research on press release services recently and we use them here frequently to "spreadrepparttar word" about our various sites and activities from here in far-off New Zealand to our biggest market (by far), Americans. >From this we find doing press releases to be quite effective.

While it's hard to quantifyrepparttar 129895 precise results of press releases, one thing just seems to lead to another (and usually leads to valuable "contacts and exposure" - "exciting, naughty and nice!")...and I do find submitting them to be a most effective form of advertising inrepparttar 129896 "on and off-line world". Together with submitting my articles to announcement lists, like Article Announce, Free Content and Publish in Yours. That is our MAIN internet marketing strategy.

A quick word of advice in writing press releases...It is vital thatrepparttar 129897 press release about your business is newsworthy and try to capture attention with a good "catchy" headline. Make it "spicy and add 'zing' (like KFC) to make it sizzle!"

Also you can send your news release by "snail mail" or by e-mail. I do all my submissions to these services via e-mail.

Recently we've had a number of releases about our activities here onrepparttar 129898 other side ofrepparttar 129899 world published by PR Web, which is a free service ("cheapskate"!)... and traffic to our sites mentioned has increased substantially already. Their address is:

Incidentally, we have two releases "up there" at:



Written by Craig Lock

They do it regularly: with self discipline and dedication.

I may not be one ofrepparttar best writers around, but I've got dedication and self discipline (which comes from motivation, because I love what I do - although it's very hard work). I try to have fun, whilst I try to earn a living.

Top writers WRITE AND REWRITE - many times over, sorepparttar 129893 words flow better each time.

They aim for perfection - very, very hard to achieve; although one can always improve.

Every time I go through a manuscript, I change things (like repetitive words, incorrect grammar and punctuation) to try to getrepparttar 129894 words to flow better... but one has to draw a halt somewhere, otherwise my books would never get published.


HOW TO AVOID COMMON MISTAKES What do you think arerepparttar 129895 most common mistakes of new writers?

Take a coffee break while you do this short assignment.

My immediate thoughts:

repetitive words

incorrect grammar

incorrect punctuation

using too many words

The art of good writing, I believe lies in brevity, so omit all unnecessary words.

Cont'd on page 2 ==> © 2005
Terms of Use