-Single word Keyword -Multiple word Keyword -Keywords based on Theme

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection must be done using Keyword Research where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.

Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.

Keyword of Single word ----------------------

Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.

Instead single word keywords are good theme keywords.

We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.

Example:

Keyword “Services” will produce result of all web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.

Keyword of Multiple words -------------------------

So lets dig into this section of SEM (or specifically SEO, search engine optimization) by defining keywords & keyphrases.

KEYWORDS and KEYPHARASES Definition : site words or phrases which/that are matched with search words or phrases of target audience using search engines are known as keywords and key phrases.

Importance of KEYWORDS and KEYPHARASES : Keywords and Keypharases are used to promote and market a website by improving search engine rankings.

Where to use KEYWORDS and KEYPHARASES for Offpage Optimization : The Keywords and keypharases are used as anchor text to link to site. Search engines specially google attach lot of importance to anchor text hence if there is a keyword in it, site gets promoted for that keyword.

The Keywords and keypharases are also used to advertise, promote and market site with PPC (pay per click) and PPI(pay per impression)

Where to use KEYWORDS and KEYPHARASES for Onpage Optimization : KEYWORDS and KEYPHARASES are generally used with HTML tags ( title tag, meta description tag, meta keywords tags, body tag , anchor tags, comment tags, heading tags, alt tags, table tags, form tags, list tags, formatting tags, frame tags, map tags, applet tags, etc.) and in url itself. Apart from this keywords & key phrases are used in text matter of page.

These are also used to create KRPs (Keyword Rich Pages – where a specific KEYWORD and KEYPHARASE is repeated to get top ranking for that particular web page for a particular KEYWORD).

The strategy is to target one keyword or at maximum two, per page. Once these KRPs are produced it is easier to get these pages ranked with search engines. These pages then have links to other pages in site & hence serve as passage way for inviting in surfer to investigate site deeply. These Keyword rich optimized pages are also called ‘Doorway Pages.’

So lets start to introduce keywords where they belong:

KEYWORDS and KEYPHARASES uses in THE PAGE TITLE : --------------------------------------------------

Page title is first element that search spiders’ find on a web page and hence it stands to reason that title of each page should be carefully crafted.