Two Don'ts for Financial Planners Seeking Free Publicity

Written by Ned Steele

Many of my clients have hadrepparttar misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in. Nothing could be further fromrepparttar 144467 truth.

Most respectable publications erect a wall separating advertising and editorial (news/feature) coverage. Reporters and editors are specifically instructed to not give preferential treatment to advertisers. It's one ofrepparttar 144468 first things you learn in Journalism 101.

Many larger publications are so cautious about this; they end up actually being less likely to write articles about or containing quotes from advertisers.

This leads to two very important "don'ts":

1. Don't give up hope of getting quoted in or writing an article for a publication just because you don't advertise in it.

How To Get Your Financial Planning Story on Television

Written by Ned Steele

A press release telling about "Stevie,repparttar Water-Skiing Squirrel" will never get that talented mammal onrepparttar 144466 TV news.

But that same press release, accompanied by video of Stevie jumping over mini-ramps in an inflatable pool, will makerepparttar 144467 news nine days out of ten.

Words on paper or screen alone do not make a TV story. If you want to crackrepparttar 144468 TV news orrepparttar 144469 talk shows, you must demonstrate that you have a “visual.”

A visual isrepparttar 144470 images or video that accompaniesrepparttar 144471 words. TV needs something that moves or talks to tell its stories.

If it looks interesting or nice, that’s a plus. They will shootrepparttar 144472 video; you don’t need to. But often you do need to suggest what to shoot.

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