Two-Step Your Communication

Written by Robert F. Abbott

Ever use someone else to get your message out?

For example, big, multi-location companies sometimes make important announcements through local plant or office managers, rather than at head office. Another example: advocacy groups that ask their members to individually write or call politicians.

Both examples illustrate what's called a two-step communication strategy - getting extra mileage out of communication by selectively using other people to pass on messages.

It's so common we often don't think of it as a distinct strategy. But, it is, and offers many benefits, including: borrowed legitimacy, extended networks, speedy distribution, and unofficial status. Let's review those benefits in more detail, and as we do so, ask yourself how you could apply them.

Borrowed legitimacy: The example ofrepparttar advocacy group illustrates how you can use third parties (in this case individual voters/members) to give greater credence to a message.

It also explainsrepparttar 141786 testimonials you see and hear in advertising. And, book publishers commonly use several forms of two-step communication, including testimonials, prefaces by well-known or well-respected persons, and book reviews.

In your workplace, some people probably have more influence than others. If you send out a message torepparttar 141787 people with influence and ask them to pass it on to others inrepparttar 141788 organization,repparttar 141789 message may carry more weight.

If you're a sales person, you knowrepparttar 141790 value of referrals. Again, this appliesrepparttar 141791 two-step process to borrow legitimacy.

Extended networks: The two-step process can extend personal reach. It's like an old-boys' network that allows us to greatly expandrepparttar 141792 number of people we 'know'.

Prevent phone monitoring with digital spread spectrum

Written by Max Penn

Prevent phone monitoring with digital spread spectrum

If you are using an analog cordless or cellular telephone, someone is listening to your conversations!

You'll notice I did not say someone might be listening to your telephone conversations, or there is a possibility that your telephone conversations can be overheard.

Simply put, your telephone conversations are being monitored! Radio hobbyists, with their scanners being used as spy equipment, haverepparttar capability to listen to telephone conversations and we must assume that a small percentage do from time to time.

Beyond these hobbyists, however, is an underground culture of scanner users who make specific efforts to monitor telephone conversations. This underground culture ranges from individuals wanting nothing more than to satisfy their personal curiosity, to news reporters lookng for leads, to private eyes gathering information for a case, to criminals listening for credit cards numbers, SSN's, or other information to be used inrepparttar 141682 furtherance of a crime. Beyond this, various law enforcement and security agencies may monitor telephones for their own purposes.

But wait, you say--it's illegal to monitor telephone conversations. It's even illegal forrepparttar 141683 police to do so without a warrant. True, it's illegal to monitor telephone conversations, but do you really think that noone's listening? A law is nothing more than words and, in and of itself, does nothing to prevent that which it proscribes. The chance of getting caught doing phone monitoring are almost nil, and when have you heard of anyone being prosecuted for monitoring a cordless phone?

HOW TO PREVENT IT One way to prevent monitoring of your telephone conversations is throughrepparttar 141684 use of digital spread spectrum technology. To understand this, we first need to be aware that telephones are either analog or digital. Analog telephones are nothing more than radio transmitters sending signals betweenrepparttar 141685 telephone andrepparttar 141686 cell site inrepparttar 141687 case of cellular phones and betweenrepparttar 141688 handset andrepparttar 141689 base plugged inrepparttar 141690 wall socket inrepparttar 141691 case of cordless phones.

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