Turning your media pitch into a media hit

Written by Todd Brabender

Anyone who has ever read a book on sales or taken a sales course has heard it - on average it takes anywhere from 3 to 10 contacts before a sale is reached. Although sales and publicity are very different animals,repparttar same rule of thumb applies when pitching your release/story idea torepparttar 127401 media. Because ofrepparttar 127402 Internet and email, media outlets today are bombarded with hundreds if not thousands of media pitches each week. So, it's more important than ever that to make sure your release gets noticed. This doesn't mean pitching to more media outlets -- it means your publicist or PR staff should takerepparttar 127403 time to pitch to your specific media market.multiple times.

Whether you pitchedrepparttar 127404 release yourself or hired someone to do it for you -- didrepparttar 127405 release make contact? Sure it arrived, but is thatrepparttar 127406 release that editor needs that day, for that article or for that issue. Hopefully so, but many times that is notrepparttar 127407 case. Sorepparttar 127408 release is either saved for future use (again hopefully) or more than likely it is set aside, trashed or deleted. The releases/pitches that get used arerepparttar 127409 ones that are, in fact, newsworthy, media-friendly and arrive at opportune times. As you might imagine a perfect combination of all three translates into your best chances of media coverage and publicity.

Using a release distribution service gets your release pitched ONCE. Butrepparttar 127410 most successful campaigns are those that are strategically and effectively maintained and/or re-pitched with calculated frequency. Most media outlets don't or can't respond to your initial release or pitch. Based on my professional experience as a PR/Publicity specialist, I would estimate that media placements occur inrepparttar 127411 following manner:

How Your New Years Eve Bash can Grow Your Career

Written by John W David

How Your New Years Eve Bash can Grow Your Career.

You can have some real fun with this. Enjoy.

The New Years Eve party is a once-a-year terrific opportunity to open new doors into your future, your sales career and income, your business, and that of your entire family.

This isrepparttar one time ofrepparttar 127400 year,repparttar 127401 greatest single event ofrepparttar 127402 year where you can up-scale your market and help lock in several of your most important sales... without selling. 

Overrepparttar 127403 years, our sales teams made dynamite use of this Opportunity. I hope you will, too.

Let's use an example. Play with these numbers for just a moment. Suppose you earn between $50,000 and $75,000 dollars a year and it's been fairly consistent overrepparttar 127404 last three years. 

Maybe you make double that or triple that amount Whatever your income figure is, write it down as a range. Very Good.

Enter an investment dictum at this moment: Smart Money Goes where Smart Money Grows.

Now, takerepparttar 127405 spread between $50,000 and $75,000 as $25,000. Double it. Then, re-enter it intorepparttar 127406 low and high to become $100,000 and $125,000. 

What you want to do next is to locate and attend a New Years bash that caters to that income level.   One way to do this is to imagine what kind of gala and hotel accommodation you would normally feel comfortable attending. 

That may be, say, a three-star event including allrepparttar 127407 trimmings. Excellent.

You would therefore consider attending a four-star event notwithstandingrepparttar 127408 fairly substantial additional investment inrepparttar 127409 overall Benefit to be gained.

You see, by doing this, you may be playing at two income levels above your normal festive crowd which is whererepparttar 127410 managers of your normal business contacts play.

The idea of usingrepparttar 127411 New Years event is that it isrepparttar 127412 one evening ofrepparttar 127413 year when everybody is equal, everybody is in a mood to celebrate, and to help everyone around them toast inrepparttar 127414 new year. 

Alternatively, in every and any other so-called networking event,repparttar 127415 focus for everybody is primarily on themselves. The net impact of these other minor, even major events is that they are generally quite non-productive. 

But,repparttar 127416 New Years Eve celebration... well, that's in its own league when it comes to real networking Opportunities. It's there. All you have to do is grab it and use it properly. 

Next: Staying in your area, look for that hotel one or two levels up above your normal New Years Eve venue. See what they're doing special for that evening. 

See what they are planning. And, maybe get a glimpse at who is attending. Sometimes companies book hospitality rooms. That's a good place to get started. 

When you have found one that works for you, book it now. If it's worth it, they're already taking reservations even though they haven't sent out their advert. 

Normally whenrepparttar 127417 advert comes out,repparttar 127418 best is already booked and they're just looking for dollar-qualified bodies to fill it out.

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