Whether you pitched release yourself or hired someone to do it for you -- did release make contact? Sure it arrived, but is that release that editor needs that day, for that article or for that issue. Hopefully so, but many times that is not case. So release is either saved for future use (again hopefully) or more than likely it is set aside, trashed or deleted. The releases/pitches that get used are ones that are, in fact, newsworthy, media-friendly and arrive at opportune times. As you might imagine a perfect combination of all three translates into your best chances of media coverage and publicity.

You can have some real fun with this. Enjoy.

The New Years Eve party is a once-a-year terrific opportunity to open new doors into your future, your sales career and income, your business, and that of your entire family.

This is one time of year, greatest single event of year where you can up-scale your market and help lock in several of your most important sales... without selling. 

Over years, our sales teams made dynamite use of this Opportunity. I hope you will, too.

Let's use an example. Play with these numbers for just a moment. Suppose you earn between $50,000 and $75,000 dollars a year and it's been fairly consistent over last three years. 

Maybe you make double that or triple that amount Whatever your income figure is, write it down as a range. Very Good.

Enter an investment dictum at this moment: Smart Money Goes where Smart Money Grows.

Now, take spread between $50,000 and $75,000 as $25,000. Double it. Then, re-enter it into low and high to become $100,000 and $125,000. 

What you want to do next is to locate and attend a New Years bash that caters to that income level.   One way to do this is to imagine what kind of gala and hotel accommodation you would normally feel comfortable attending. 

That may be, say, a three-star event including all trimmings. Excellent.

You would therefore consider attending a four-star event notwithstanding fairly substantial additional investment in overall Benefit to be gained.

You see, by doing this, you may be playing at two income levels above your normal festive crowd which is where managers of your normal business contacts play.

The idea of using New Years event is that it is one evening of year when everybody is equal, everybody is in a mood to celebrate, and to help everyone around them toast in new year. 

Alternatively, in every and any other so-called networking event, focus for everybody is primarily on themselves. The net impact of these other minor, even major events is that they are generally quite non-productive. 

But, New Years Eve celebration... well, that's in its own league when it comes to real networking Opportunities. It's there. All you have to do is grab it and use it properly. 

Next: Staying in your area, look for that hotel one or two levels up above your normal New Years Eve venue. See what they're doing special for that evening. 

See what they are planning. And, maybe get a glimpse at who is attending. Sometimes companies book hospitality rooms. That's a good place to get started. 

When you have found one that works for you, book it now. If it's worth it, they're already taking reservations even though they haven't sent out their advert.