Turn Your Expertise Into Free AdvertisingWritten by Josh Greth
Being an expert in your industry can easily be turned into a cheap, immediate and an infinite source of free advertising for your business, products or services. Writing articles which can be distributed and redistributed over and over again can lead to increased web traffic, more links to your site, and best of all, an increase in overall business. The process is simple: 1.Sit down and brainstorm a few key elements of success in your specific industry. Try to think of tools, knowledge or skills you know now, that maybe you didn’t possess when you started your business. This sort of sound advice is what makes articles valuable for other business owner’s and desirable for readers and directories to share and publish throughout web. Once you have a nice collection of topics you understand and have used yourself to become successful, start writing away. Create informative articles, somewhere between 400 and 1,000 words, for each topic you brainstormed. Be as descriptive as possible, yet to point. Most online article directories and publishers will appreciate your “right to point” style, and this gives you a much better chance of actually being published. 2.Once you have some creative and informative articles written on your field of expertise, it’s time to spread word. Using Google, search for main term of your business classification. If your main area of business is for example, “Telecommunications”, then search for that (without quotations, of course). Once you have those search results it’s time to find who is willing to accept your articles. Google has a tool at bottom of search results page, to right of search bar entitled “Search within results.” Click this button and a new screen will appear. Now enter term “submit article” into this new search bar, and press search button. What you will essentially be presented with now is all results for Telecommunications, but which also contain presence of term “submit article.” Using these newest results, sift through and find some relevant and applicable sources for submitting your articles. To give you a head start, here are some good sources to start with for general business article submissions:
| | 25 Ways To Promote Your Site Online And OffWritten by Josh Greth
Offline Promotions 1.Always include your URL on all company letterhead, business cards, signage and paper advertisements such as flyers or newspapers ads. 2.Using uniforms with your corporate slogan can we a walking reminder to all your customers who they are doing business with, and who they should return to in future for all similar services. 3.Develop some promotional items with your URL to give away for free. Whether it’s something as simple as a free pen, or something a little nicer like a java mug, placing your website name on these items will remind whoever possesses it about your business and its products. 4.When dealing with media, including your URL with all press releases will mean it possibly showing up in their articles, giving your site a whole new world of exposure and audience. 5.Signage for corporate vehicle can now be as easy as a metal sticker. Don’t forget to add your URL to your vehicles, and pass by thousands of potential customers for free. 6.Include your URL in your phone book listing, and make sure your company is listed properly. Just like search engine listings, phone book ads for businesses can be just as tricky, so be sure you are added to correct category when registering your business. 7.Display your products in a catalog that customers can peruse offline, and add your URL and toll free number to every page. 8.Promotional giveaways through such organizations as radio stations, churches, or gyms can be great ways to spread word about your company and website. Make sure all donations or giveaways are done in name or your website, and you are sure many folks will hear about your URL. 9.Develop a quality, custom, logo. This tool can be used in co-operation with all above, and more, giving you even more of an impact on your potential customers. They will have an easier time remembering your URL if it is incorporated into an attractive, colorful, logo. Online Promotions 10.Develop a weekly newsletter for announcing special discounts, industry events, or corporate news for customers and site visitors alike. This will bring back old customers for repeat business, as well as develop new customers whom initially sign up for just newsletter. 11.Develop free articles for publication, distribution and submission all across web. There are many directories, e-zines and webmasters just waiting for your free articles to add to their resources. Not only does this bring your site more exposure through links back articles contain, but it helps enhance your reputation as an expert in your industry. 12.Correctly optimize your website, especially your homepage, for keyword terms most relevant to your products or services. 13.Add detailed, keyword filled content to every important page of your website, especially your main URL. This will further optimize your site for search engines, and gain you more exposure through higher rankings. Just a simple paragraph about what you do and a picture is not enough. The word keywords better. 14.Explore PPC (Pay Per Click) listings through Overture or Google AdWords, to balance out or beef up exposure you are already getting through you well optimized URL. 15.Include an “exchange links” option on your links page, or even devote an entire page to this option for your site visitors. This will develop more links back to your site, and more exposure will follow.
|
