Itís true! Most people wonít buy from you first time they see your offer.
In fact, a large majority wonít purchase second time either. Thatís why you need to put your wonderful offer in front of them with hard-hitting messages that present different benefits and close sale.
Buy you might know this already. Therefore, real question is how many automatic messages should you have?
The magic number seems to be seven. And hereís how to make everyone of your responses sell hard!
GIVE THEM A REASON TO OPEN THE E-MAIL
Youíre offer isnít going to get read unless you present them with an offer that builds curiosity or makes a strong promise in subject.
Throw word FREE in your message. Or just design a little teaser so reader can resist opening message and finding out what you mean.
Another technique that works in getting your messages opened is to present a series of 7 tricks or secrets that come every few days. In order for recipient to learn everything from series theyíll have to open each e-mail. And BINGO, you have them primed and ready for your sales pitch.
DETAIL DIFFERENT BENEFITS IN EACH MESSAGE
While your first benefit may not convince them to buy, your second or third might be one to really excite them. Look at your product or service from different angles. Then in each message attack and detail one specific benefit.