Web Design: Turn Prospects into Buyers

Turn Prospects into Buyers

Written by Leva Duell

Article Title: Turn Prospects into Buyers Author Name: Leva Duell Copyright: © 2002-2003 Email: webmaster@profitablewebstrategies.com Word Count: 369 words Category: Internet Marketing/ Web Design/ Internet/ URL: http://www.profitablewebstrategies.com/return.htm Reprint Instructions: This article may be reprinted freely with bylines and URL. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

It may take 4 to 7 visits before your web visitors buy from you. New information, regular changes, and updates keep visitors coming back to your web site. As your visitors develop confidence in you, they will be more likely to buy from your products or services. Follow these tips to keep prospects coming back, win their trust, and increase your online sales.

Capture your visitors' email address

Collecting email addresses is essential to staying in touch with your prospects. Provide a free report or subscription to your ezine (electronic newsletter) to capture your visitors' email address. Follow up with ezines, offer more valuable information to establish credibility, inform them of what's new on your site, and invite them to return to your site.

Provide valuable information and benefits

If your visitors don't see anything that interests them, they will go to your competitors and may never come back. If you provide plenty of valuable information and benefits, they are more likely to bookmark your site and come back later.

9 Easy Ways to Skyrocket Your Online Sales

Written by Leva Duell

Article Title: 9 Easy Ways to Skyrocket Your Online Sales Author Name: Leva Duell Copyright: © 2003 Email: webmaster@profitablewebstrategies.com URL: http://www.profitablewebstrategies.com/skyrocket.htm Word Count: 619 words Category: Internet Marketing, Online Marketing, Web Design, Internet, Business, Marketing Reprint Instructions: This article may be reprinted freely with bylines and URL. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

9 Easy Ways to Skyrocket Your Online Sales Apply these marketing strategies to skyrocket your online sales.

1. Keep search engines in mind when designing your site. Include keywords and META tags in your web pages to improve your ranking with search engines. For information on how to improve your search- engine ranking with keywords, go to http://www.FiveStarWebDesign.com/keyword.htm.

2. Design your web site based on your Unique Selling Proposition. Why should prospects buy from you instead of your competition? What sets you apart? What makes your products and services unique, better, and more desirable? Do you provide hard-to-find expertise, repparttar best customer service, lowest prices, highest quality, fastest service, or strongest guarantee? Back up your claims with testimonials, statistics, results of studies, and other data. Stand out from your competition. Offer more. Make your offers unique. Be original.

3. Put repparttar 132775 benefits of your site and your USP right on top of your home page. Many web visitors never scroll down past repparttar 132776 first screen of information. Give your potential buyers repparttar 132777 information they need as quickly as possible.

4. Include an "Opt-in" form to collect your visitors' email addresses. An opt-in form captures repparttar 132778 email addresses of interested prospects and gives you permission to email them. Getting your visitors' e-mail addresses and building opt-in email lists is essential to staying in touch with your prospects and turning your visitors into buyers. Offer something valuable to get your potential buyers' email addresses such as a newsletter, free report, consultation, discount, or special offer.

5. Stay in touch. Visitors rarely purchase repparttar 132779 first time they visit a site. They want to get to know you before they are willing to spend money. Communicate consistently with your prospects through online newsletters and email messages. Give potential buyers reasons to return. Provide valuable information in your ezine. Mention what's new on your site. Provide special offers and discounts to your subscribers. Invite them to visit your web site again and again. These techniques work. Try them and watch your prospects become buyers.

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