Talk to Your Customers

Use word "you" throughout your web site. Liberally. I've seen hundreds and hundreds of sites with copy that reads, "We serve our clients by developing high technology products and we make sure to meet needs of our clients." Does that sound like your web copy? Please change it! Immediately!

Who are you writing to anyway? When your copy reads like that, it sounds like you're telling a disinterested party what you do. It's boring, and it doesn't involve your reader at all. TALK to your potential customers throughout your site. Tell them, "We serve YOU by developing high technology products that meet YOUR business objectives."

You can, and should, use this principle everywhere, even in your "Services" page. Tell your readers what you can, and will, do for them. For example, "At XYZ Web Design, we'll take your idea, and mold it and shape it to meet needs of your customers. Then we'll create a unique design and help brand your name, and build a complete site that's a perfect fit for your company."

Keep it Short and Sweet

Web browsers have short attention spans. Write in short, punchy sentences, and save flowery and wordy prose for your next novel. Break your copy into short paragraphs too, maybe with only 3 to 5 sentences each. It's hard enough looking at a book filled with solid text-forget looking at a web page like that!

And if you're confronted with a choice between a $1 word and a 25-cent word, use 25-cent word. After all, there's no sense telling potential customers that, "In event of an unsatisfactory occurrence, we will be most obliged to remedy situation as speedily as is humanly possible," when what you really mean is, "We'll take care of any problems that happen- quickly."

Read through your copy and cut every unnecessary word. It's easy to get carried away with adjectives and adverbs, but they add fat instead of muscle. Look at this sentence: "We'll do a very high quality job at a really great affordable price." See anything wrong with it? Start your editing by cutting each adjective or adverb. Once you've got them all cut, your sentence reads like this: "We'll do a quality job at an affordable price." Isn't that sexier? I think so, too!

Yes online business starts booming with bumper to bumper traffic on e-freeways. Characterized by a lack of good parking spots, loads of enthusiastic first timers and a renewed vitality and surge of life pulsating and throbbing it`s way along e-super highway.

Are you ready to meet this challenge head on and harvest your share of this super bonanza?

Yes... if you have an interest in a better financial flow you had better get set ready and go! 1. Tweak up your website for a better visitor to sales conversion ratio - check your headlines, sales letter, ultimate selling proposition - Does it deliver your most wanted response?

2. Plan out a marketing strategy:

- What`s bait you are going to use?

- How are you going to make hungry fish to bite?