Trying and trying to Submit to Yahoo!

Written by Alison Berke Morano

Getting into Yahoo! is a definite coup for any website. Yahoo! has ruledrepparttar "Search Engine Roost" since it was started way back when. Overrepparttar 128439 years, it has become increasingly difficult to get your website listed in this Internet Directory.

One ofrepparttar 128440 reasons that Yahoo! can be so discriminating is because each site that makes it intorepparttar 128441 directory is added by hand. Unlike most Search Engines that have 'robots' that breeze through your website, take what they want, and add you to their list of 10,000's (100,000's?) of sites - Yahoo! literally goes through each site individually and decides whether you make it or not.

We have a few tips for you to make your life easier:

1. First and foremost, it's a fact: Yahoo! does want your money. If you pay them $199, they WILL review your site within 7 days, and may - or may not - add you to their directory. And, they do NOT promise you will get in. Only that they will review your site withinrepparttar 128442 time frame they promised. However, I have noticed that this is not a money-grabbing ploy. If you submit your site properly and appropriately, you should breeze right in. Usually,repparttar 128443 sites that do not make it are generally questionable in nature (although they do have a $600 Adult Site Submission), or are incomplete and unfinished.

***Note: Yahoo! will NOT list your website in it's main op level categories anymore withoutrepparttar 128444 $199 submission fee. However, you can still submit to Regional/local Categoriesrepparttar 128445 old-fashioned way.****

Here are guidelines that we highly recommend, especially if you're paying for your submission - you really want it to be accepted, right?:

a. Make sure you chooserepparttar 128446 appropriate category. Do several searches for comparable sites and chooserepparttar 128447 best one for your website.

b. Your site MUST be complete. NO "Under Construction" signs, or "Stay Tuned" notices anywhere, that is a definite disqualifier.

c. Make sure you fillrepparttar 128448 form out completely - fill in contact information and ANY other applicable information.

New Search Engine Marketing Practices

Written by David Gikandi

A new study by Cyveillance shows thatrepparttar Web has grown to more than 2.1 billion documents and is growing atrepparttar 128438 rate of 7 million pages per day. Another study by Berrier Associates indicates that people who spend five or more hours a week online spend about 71% of their time searching for information. That goes to showrepparttar 128439 power search engines still wield over traffic. To keep you up to date on what online marketing professionals are now doing to winrepparttar 128440 search engine wars, here is a brief look at some ofrepparttar 128441 latest strategies being employed.

Pay-Per-Click Search Engines

Pay-per-click search engines are becoming an extremely effective way to get targeted traffic to websites. Basically what happens is that you submit your site to them and bid for a top ranking. So for a few cents per click through, your site is ranked atrepparttar 128442 top for your selected keyword searches. Whenever someone clicks through to your site, your account is debitedrepparttar 128443 amount of cents you bid earlier at setup time for each click through. The most popular pay per click search engine,repparttar 128444 one that started it all, is The best thing about these engines is that you setrepparttar 128445 amount of money you are willing to pay for per click through, and you know exactly how highly your site will be ranked for your selected keywords. It is a guaranteed way to drive traffic to your site at a price you select. For more information, see:

Search Engine Demographics

Have you ever wanted to know what each ofrepparttar 128446 major search engines' visitor demographics was? Perhaps you wish to know which engine to focus on when optimizing your pages for higher rankings, or you want to buy banner ads and want to know where you will getrepparttar 128447 most bang for your buck. Well, here is a list of sites that tell you all that you need:

Cloaking and Page Optimization

There are two sides torepparttar 128448 clocking issue. Cloaking, byrepparttar 128449 way, is using scripts that hide certain pages from browsers while giving them out to search engines only. On one hand, according to a recent I-Search Special Issue on cloaking, Marc Krellensteinrepparttar 128450 Senior VP of Engineering for Northern Light said "If we find out 'your' page is cloaked we will ban your URL and sites for life." According to I-Search, Inktomi and AltaVista share similar sentiments towards cloaking. Onrepparttar 128451 other hand, cloaking is something that is very commonly used by high-level web designers for legitimate reasons such as directing users with different browser capabilities to different pages, and also by advanced web marketers to improve search engine rankings while hidingrepparttar 128452 high ranking HTML from competitors. Despiterepparttar 128453 fact that most engines frown upon it and indeed do penalize some pages that use cloaking technology, a great majority of cloaked pages still go un-penalized, working effectively towards their goal. One reason is that its not easy forrepparttar 128454 engines to find cloaked pages, another is that cloaking can be very legitimate so it is let by anyway when found. So where does that leave you? If you know what you are doing and have a legitimate reason to use cloaking, proceed carefully. It can be highly fruitful. If you don't know what you are doing, it is best not to cloak your pages. In general, it's a good idea for most webmasters to stay away from cloaking. If you would like to know more about cloaking, seerepparttar 128455 following pages:

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