Triple Your Traffic with Top Keyword Strategies

Written by Cari Haus

Copyright 2005 Log Cabin Rustics

Althoughrepparttar topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical torepparttar 136582 success of your website. Choosingrepparttar 136583 best keywords is only “Phase One” ofrepparttar 136584 process. You must also makerepparttar 136585 most ofrepparttar 136586 keywords you have.

Traffic to my log furniture site has doubled and nearly tripled inrepparttar 136587 past month and a half. Much ofrepparttar 136588 credit for that success lies directly with better keyword selection and management. When I realized there was a problem with my keywords, I read every article I could find onrepparttar 136589 topic and made a number of changes to my website. And voila! Increased traffic (and sales) arerepparttar 136590 proof ofrepparttar 136591 pudding for me.

Following is an overview of keyword-related steps that can send traffic to your site spiraling steadily upward:

1.Set Your Sights on Attainable Keywords

If my log furniture site was competing forrepparttar 136592 word “furniture”, I would be competing withrepparttar 136593 “big boys”. While I hope to compete with major furniture sites someday, there is plenty of payoff to be found in niche marketing.

Overture includes a keyword suggestion tool that gives a good indication of just how competitive a keyword is. Using this tool and a general rule-of-thumb, you can target keywords that are attainable.

The number “5000” next to a keyword in Overture’s search term suggestion tool means that 5000 visitors on Overture powered searches look for that term each month. Becauserepparttar 136594 most popular terms are more difficult to achieve top ranking for, my website is targeting keywords inrepparttar 136595 1000-10,000 range atrepparttar 136596 moment.

For example,repparttar 136597 term “log bed” is searched for 4673 times per month on Overture-powered sites, whilerepparttar 136598 term “log furniture” is searched for 16,909 times. My site has been hovering betweenrepparttar 136599 #1 and #7 spots on Google for “log bed” forrepparttar 136600 past month, but “log furniture” has been a harder nut to crack. As of this writing I am number #18 for “log furniture”, which is not where we want to be but a whole lot better than where we used to be.

2.Chooserepparttar 136601 Best Keywords for Targeted Traffic

As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for “log cabin” were findingrepparttar 136602 site than those who were looking for “log furniture” or “log beds”. We re-optimizedrepparttar 136603 site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triplerepparttar 136604 visitors we had before—not to mention a much better conversion rate.

What search terms arerepparttar 136605 most likely buyers of your product using to scourrepparttar 136606 web? This isrepparttar 136607 million dollar question. A tool included inrepparttar 136608 live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.

How to Make Your Resource Box Sell

Written by Hamoon Arbabi

Ezine Articles - they're everywhere!

And little wonder. They're one ofrepparttar fastest ways of building traffic to your website.

But what many people overlook isrepparttar 136549 Resource Box. It's almost as important as your Article. After all, your traffic comes to you through your Resource Box.

Writing your Resource Box is an art in itself. You have very little space (5 or 6 lines) and you want to makerepparttar 136550 most of it. Here are four key elements your Resource Box should contain.

1) Your Name

Remember, one ofrepparttar 136551 reasons Ezine Articles are such a powerful promotion tool is that brand your name, they establish your reputation as an expert.

Sorepparttar 136552 first line of your Resource Box should be a short sentence that gives your name and tellsrepparttar 136553 reader what you do onrepparttar 136554 Internet.

2) Your website URL

This is pretty straightforward - you want people to visit your website. But there's another reason for including your website URL.

As well as being published in Ezines, your Articles will also be published on websites, often with a live link to your website URL.

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