Copyright 2005 Log Cabin Rustics
Although topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to success of your website. Choosing best keywords is only “Phase One” of process. You must also make most of keywords you have.
Traffic to my log furniture site has doubled and nearly tripled in past month and a half. Much of credit for that success lies directly with better keyword selection and management. When I realized there was a problem with my keywords, I read every article I could find on topic and made a number of changes to my website. And voila! Increased traffic (and sales) are proof of pudding for me.
Following is an overview of keyword-related steps that can send traffic to your site spiraling steadily upward:
1.Set Your Sights on Attainable Keywords
If my log furniture site was competing for word “furniture”, I would be competing with “big boys”. While I hope to compete with major furniture sites someday, there is plenty of payoff to be found in niche marketing.
Overture includes a keyword suggestion tool that gives a good indication of just how competitive a keyword is. Using this tool and a general rule-of-thumb, you can target keywords that are attainable.
The number “5000” next to a keyword in Overture’s search term suggestion tool means that 5000 visitors on Overture powered searches look for that term each month. Because most popular terms are more difficult to achieve top ranking for, my website is targeting keywords in 1000-10,000 range at moment.
For example, term “log bed” is searched for 4673 times per month on Overture-powered sites, while term “log furniture” is searched for 16,909 times. My site has been hovering between #1 and #7 spots on Google for “log bed” for past month, but “log furniture” has been a harder nut to crack. As of this writing I am number #18 for “log furniture”, which is not where we want to be but a whole lot better than where we used to be.
2.Choose Best Keywords for Targeted Traffic
As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for “log cabin” were finding site than those who were looking for “log furniture” or “log beds”. We re-optimized site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple visitors we had before—not to mention a much better conversion rate.
What search terms are most likely buyers of your product using to scour web? This is million dollar question. A tool included in live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.