"Triple The Response Of Your $ales Letters By Harnessing The Mysterious Power Of Mind-Reading"

Written by Mike Jezek

Want to know a clever way to instantly supercharge your sales letters? One that most of your competition doesn't even have a clue about or are just to lazy to implement. What would that mean to you? Perhaps a small fortune, or even a big one! Well, inrepparttar next few moments as you follow what I'm saying... you're about to discover exciting possibilities for you and your business as you read this article.

Today, I'm revealing a proven way to potentially triple repparttar 127304 response of your sales letters. In fact, this very technique called "Mind-Reading" may enable you to eclipse your competitors, close more market share, and make you far more money than you can imagine. Let me explain.

Your prospects are going to have questions about you, and your products or services. And if you can answer their questions inrepparttar 127305 manner they were going to ask them and present it to them in a format resembling their thinking processes - you're sales letter's potential for success increases many times over!

When you askrepparttar 127306 questions your prospects will want answers to in a way that mirrors their thinking patterns, you can develop an almost "intuitive link" with them.

What do I mean by that? If you discovered who your prospects were, what kind of people they are, and how they think, and then askedrepparttar 127307 questions they ask, you'll develop an incredible rapport and trust with them. And be able to tell your prospects exactly what they wanted to hear to make them whip out their credit cards and buy. In fact, you'll be able to deal a knockout blow to your competition by having keen insight on this knowledge. Here's a good example that comes to mind...

In politics, many politicians poll for data to uncoverrepparttar 127308 hot buttons that'll causerepparttar 127309 masses to support them. Especially inrepparttar 127310 area of trying to weasel out of a looming scandal, they'll have political PR specialists do focus groups and poll for data that'll best give a troubled politician a workable strategy to get out of a dilemma.

And often, those politicians will create themes and slogans (even if they don't believe in them) that connect with their constituents on an emotional level. People will feel like that politician is concerned about them and understands them, whether it's true or not.

The Moral of the Story is...Use Stories to Sell

Written by Lisa Lake

Every story has an emotional response to elicit. When campers are sitting around a fire inrepparttar dark woods, they tell stories that generate fear and excitement; stories about psychotic killers with hooks for hands, and teenagers who pick up strange hitchhikers.

When women have lunch with their girlfriends, they tell amusing stories about their husbands and boyfriends to relate to each other. And when you tell a story on your website, in an article, or even in an ad, you are letting people know that, "this product, service, or business opportunity worked for other real live people, so it could work for you, too!"

People don't remember statistics, but they have a special storage compartment in their brains for stories. Stories are an innate part of human beings. As long as there have been people, there have been stories. They are a part of every culture that is or ever was, ranging from writing on walls, to oral traditions, to dramatic plays, torepparttar 127303 modern novel. Stories capture our hearts and imaginations, so we tend to pay more attention to them than we would, say, hard-sell ads.

Consider how often you leaverepparttar 127304 room during commercials, as opposed to how often you leave during Friends or E.R. Mayberepparttar 127305 difference is no more thanrepparttar 127306 mode of presentation. If commercials were 30 minutes long and told a story, maybe we wouldn't lunge forrepparttar 127307 remote or leaverepparttar 127308 room when they came on.

I'm kidding aboutrepparttar 127309 30 minute commercial, but I'm not kidding about using stories to sell. Let's talk about how you can use stories in your own copy to keep people's attention, build trust and credibility, and, most importantly, sell.

After reading a fair number of popular novels, you may begin to notice a pattern in howrepparttar 127310 protagonists ofrepparttar 127311 story develop. Although you aren't writing a novel for your website, ad, or article, you can use this same process of development in your stories to help you sell.

Let's take a closer look at character development in popular writing and see what we can incorporate into our own stories, to increase sales and build credibility:

1. Rememberrepparttar 127312 past--Whether you are relating your own story, orrepparttar 127313 story of someone who enjoyed success after doing business with you, give that person a past. In a novel, main characters don't appear out of nowhere. They have a past that begins beforerepparttar 127314 circumstances ofrepparttar 127315 novel. Similarly, when you tell a story in your copy, you need to let your readers know about your protagonist's past.

For an example, see Jim Daniels' story (http://bizweb2000.com) of how he built his Internet business. The story doesn't start with him atrepparttar 127316 moment his business took off. It starts with him working a miserable 9 to 5 job he hated. Then it moves to him working to build his Internet business.

Givingrepparttar 127317 protagonist of your story a past helpsrepparttar 127318 reader to relate to that person, making them more three-dimensional and easier to believe in.

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