Beware Of The Silent Ezine Killer! © 2002 Jason PotashEzines are everywhere.
They're free and readily available. And
fact is, most of your ezine subscribers also subscribe to dozens of other ezines.
The sad part is, sometimes "free" comes at a price. Some unscrupulous ezine publishers make a habit of selling your contact info to anyone holding a dollar bill.
You've Got SPAM!
I'm sure you've been there. Once you subscribe, subscribe, subscribe ... you'll inevitably get some SPAM - unsolicited e-mails.
So, how can SPAM "kill" your ezine you ask?
While SPAM itself can't kill your ezine, SPAM filters can. In a BIG way! Here's how ...
If you're not familiar with
term, SPAM filters (sometimes called junk filters) are used to block out or filter SPAM. They are included with most e-mail client software like Microsoft Outlook and Eudora and even free e-mail services such as Yahoo Mail and Hotmail.
SPAM can also be caught by online services such as Spam Motel or Spam Cop.
How do SPAM filters work?
SPAM filters contain a set of predefined keywords and trigger words. Sure, there are some obvious ones such as, "sex", "for free!" or "extra income". But, there are also some words that you might not expect.
For starters, here are some of
default SPAM triggers found in Outlook: