Did I fill it to satisfy a want or a need? Does it really matter? Probably not.

The gurgling tank was an unacceptable problem that required a solution: more water. I was able to solve problem on my own. If it had turned out that my fish tank gurgled because my filter was broken I would have needed a new filter.

Filters Don’t Flow from My Tap Where would I get a filter? How would I decide where to shop first?

There is a pet store chain in New York City that has been advertising its business for decades. When I first moved to my current neighborhood I noticed one of their stores a couple of blocks from my home. I would go there for my new filter without hesitation. I know that they have fish tank filters, exactly what I’d need to solve my problem.

Do your prospects know you have exactly what they need to solve their problems?

To sell more you must demonstrate to more prospects that you have just what they want. There are two ways you can work toward this goal:

·Market to a larger audience ·Improve your marketing material to attract more attention

It makes sense to do both. You can sell more by using same marketing material to market to a larger, targeted audience. You can also increase sales by enhancing your marketing material to be noticed by more of prospects you currently target.

Marketing to a larger audience is simple but can be quite expensive and improving your marketing material may seem like a daunting task. You can make this second task easier by knowing how to approach it.

You have permission to publish this article in its entirety electronically, in print, in your ebook, or on your web site, free of charge as long as no changes to content are made and you include my byline, copyright, and resource box. Please notify me of publication by sending an email with a copy of your publication to: mailto:newslettereditor@prsecrets.com Thanks!

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5 Steps to Write an Irresistible Tip Sheet

A tip sheet is a list of 5-15 points that highlights your expertise while providing solutions to personal or professional problems. It begins with one or two short paragraphs followed by numbered tips.

1. Number your titles.

- 8 things every business person should know about Internet. - Help! My doctor is killing me: 6 strategies to save your life.

2. Keep to a format. Clever title.

- Gains readers attention instantly. Introductory paragraph. - Explains what you will cover. Useful tips. - Outlines informative and entertaining data gathered from your expertise that benefits others. Include anecdotes, quotes, statistics, stories, and facts that support your findings.

3. Make a statement with your style.

If you already have a recognizable style or voice, use it. Editors prefer substance with style over flat facts.

4. Use examples of kind of clients you prefer.