Transform your Home Page to Pull Sales with Passion Copywriting

Written by Judy Cullins


Transform your Home Page to Pull Sales with Passion Copywriting Judy Cullins c 2003 All Rights Reserved.

If you are like many professionals, you know your subject, you are an expert in your field. You are even passionate about it! What you may not know is how to tell people about your services and products to get them to buy.

Your home page needs passion. You have only 10 seconds or so to impress your visitor. Make sure you don't have long paragraphs of bio or description of your mission, service, or book. Visitors, who really are potential clients or customers, want to know what's in it for them. Make every word count.

Placerepparttar most important messages inrepparttar 108148 top half of your Web home page.

"How to Transform your Home Page to Pull Sales With Passion Copywriting"

1. Prepare a list of benefits for each product or service. Some ofrepparttar 108149 top benefits are making money, saving money, creating loving relationships, saving time, disappointment--anything that solvesrepparttar 108150 person's particular problem. Be sure to survey your friends and associates, ask them to vote on which phrases compel them to buy. Ask them to add words or phrases that would convince them. Benefits sell.

2. Prepare a list of features. These describe your products and services. They arerepparttar 108151 parts of your book such as charts, tips and how-to's. These arerepparttar 108152 ways you can help your clients such as phone coaching or teleclasses.

Chooserepparttar 108153 best five benefits and features. Combine them. For example: "Seven Ways/Steps to Quadruple your Online Sales Within Four Months." The ways or steps arerepparttar 108154 feature,repparttar 108155 specific benefit is "quadruple sales within four months."

2.. Include a benefit-driven headline for each product or service.

Remember, your visitors are thinking, "So, what? Why should I buy this?" They are easily distracted, so you need to grab them byrepparttar 108156 collar with your headline. Your dazzling headline can include a specific benefit, can ask a question, or make an outrageous claim you can prove. Remember to speak to your audience's problem or challenge and give them a reason to buy.

Short Copy: Understanding Its Purpose Can Increase Sales

Written by Karon Thackston


Short Copy: Understanding Its Purpose Can Increase Sales by Karon Thackston 2003 http://www.copywritingcourse.com

I believe it was Mark Twain that once said, "If I would have had time, I would have written a shorter letter." His point being... it takes much more thought and time to write a short, concise piece than a long one. It's true, too!

Think about it. How hard is it to get your point across in a very limited amount of time or space? Ever tried to write copy for a postcard mailing? How about a 30-second radio commercial? How do you tell customers everything you want them to know in just a few words? Truth is... you don't.

Short copy has some special considerations. The first (and most important) is that it isn't meant to makerepparttar sale. Then why do you write it? *To spark interest!*

Short copy plays an important role inrepparttar 108147 advertising process. It can be used as a lead generation tool, an announcement, a teaser to build interest, and in lots of other ways. Extremely short copy is simply meant to lead to other means of closing a sale.

Postcard mailers might instructrepparttar 108148 reader to send for an information package. Pay-per-click search engine listings will guiderepparttar 108149 reader to a Web site just full of copy. Ezine ads dorepparttar 108150 same thing. Small display ads in newspapers or in-store signage may encouragerepparttar 108151 reader to get more details. You getrepparttar 108152 point.

Short copy needs to be extremely targeted. For example, if you're running a small display ad in a magazine you'll want to take into consideration "why"repparttar 108153 readers bought that magazine. Then create your headline and copy to speak to their special interests.

Ifrepparttar 108154 magazine is devoted to Web site development, address that interest in your ad. Consider what will grab your customer's attention and make him/her curious. The "call-to-action" for short ads is always aimed at getting more information... not necessarily at makingrepparttar 108155 sale.

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