Being a lifelong student, I am regularly attending seminars etc. to become
best I can be in all areas of my life. In
past year I have undertaken an Image and Brand Management Program with Image Group International and
knowledge I have gained and applied has affected so many areas of my life and my business.
Being a 'holistic' program it has encompassed topics like branding, colour psychology, personal image, inner image, communication and so much more.
In this article I'm going to focus on personal image and how it affects your results.
Do You Dress For Success? Being an avid networker, I get to meet many people and am constantly astounded by
way
majority present themselves.
I met a ''coach' who raved about how successful they are and what they do for their clients. This person was at least 10kgs overweight, her chest was exposed and her clothes were very inappropriate for a business environment. If you were looking for a coach, would you consider investing in her services? She obviously had her own issues to deal with. What she said didn't match how she looked.
The accountant who called himself a 'wealth strategist'…he had a beard, looked very unhealthy and was wearing a tweed jacket….what impression did he make? None. He appeared scruffy and obviously didn't take care of himself. How could he take care of other people's affairs?
In contrast to these people,
mortgage broker who was dressed extremely well in a tailored suit ,who obviously took pride in her appearance and looked confident and competent. If you were interested in borrowing money would you consider utilising her services? Of course you would. She gave
impression that she knows what she's doing. By
way, whether she is competent or not you'll only find that out if you do business with her. However if she cares about herself, chances are she cares about her clients and provides a good service.
Perception is Reality Would you prefer to do business with someone who looks confident and credible? Whether we like it or not people will pass judgement on you within a few seconds of meeting you. They will make assumptions about you personally and your organisation.
Would I Do Business With You? Think about it, what opinion would you form about a person who looked old fashioned, dressed in ill - fitting clothes and wore heaps of make-up? You'd probably think their ideas were old fashioned to match their image. And that also gives an impression of
organisation they represent.
What about
50 year old lady I met who runs conferences and turned up in high-heeled shoes, short skirt, long hair and big dangly earrings?