Traffic Building - Understanding the basicsWritten by James Leckie
So, you've spent hundreds of thousands on a state-of-the-art website. Your client is happy, and your hard work has paid off. The site goes live and telesales team is standing by for a flood of enquiries. Nothing happens. Why? It is easy to forget that key aim of any web marketer is to attract visitors. They must not only bring in visitors, but also keep them there, and encourage them to return on a regular basis. It doesn't matter how good your site is, if nobody visits! There are many myths surrounding art of traffic generation, often created by unscrupulous web marketers who claim they can 'double your site traffic for just $99 per month' or 'submit your site to 1000 search engines and watch your traffic grow'. Such bogus claims should be ignored if you are serious about traffic. In reality, building site traffic is far simpler than you may think, and inexpensive. In fact, you can build a sizeable community for your site at no great cost. From initial web page design to traffic generation, there are several key stages which should be followed to attract visitors to your site. We have expanded on each of these topics in articles on http://www.trafficgeneration.com Configuration of your web pages Time spent configuring code in each of your web pages prior to search engine submission will pay dividends in long run. Not only should META TAGS in each page be optimised for each key search engine, but care an attention should be paid to ratio of 'keywords' to page content, and use of 'ALT' and 'Header' tags for example. Search engines use complex algorithms to determine how high your pages should rank for keywords you specify in underlying code. Good code configuration will lead to good traffic. Submission to search engines and indexes There may well be over 1000 search engines and indexes on internet. However, there are only a dozen engines with any real clout. Google and Yahoo dominate web in terms of traffic, followed by a raft of medium sized search engines. Ignore ads claiming to 'boost your site traffic'. Just concentrate on these key sites (most importantly, Google), and submit to smaller sites if you have time.
| | The Link Swapping TrapWritten by Stephen Bucaro
---------------------------------------------------------- Permission is granted for below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and byline, copyright, and resource box below is included. ----------------------------------------------------------The Link Swapping Trap By Stephen Bucaro If you want to make money on web, you must get traffic to your website. If you want to get traffic to your website, you must have a high rank in google's search results. Google ranks websites based upon number of links that point to site. Many novice webmasters believe they can trick Google into giving their website a high rank by swapping links with other webmasters. One reason they believe this, is because "wanna-be" web marketing "experts" keep spouting that trash. It's only partially true that Google ranks websites based upon number of links that point to site. Google uses a highly sophisticated page ranking formula that keeps changing and evolving all time. Google caught onto link swapping trick years ago. Novice webmasters put all their link swaps on one gigantically long page referred to as a "link farm". When Google's robot finds a link farm, their ranking formula penalizes websites listed in link farm. If Google finds same site listed in many link farms, they remove that site from their search engine. Just about every week I get an email message saying "I placed a link to your website on my website. Please put a link to my website on your website. Here's where you can find your link on my website" ... followed by a link to a single webpage containing hundreds of links ... a link farm. I usually reply to such a message with a request to remove link to my website from their webpage. The novice webmaster often responds with a message of pure astonishment. Link swap requests have become so common lately that I have been responding by clicking on "Delete" button.
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