Traditional Advertising Can Not Work, Find out what's happening.

Written by Jerry Klabunde

Why traditional advertising does not work. How effective advertising will work. We study why adverting works and does not work. There are fundamental reasons why today's advertising does not work. We help you understand what is happening inrepparttar advertising arena. Effective Advertising provides lectures, workshops and hands on help. Effective Advertising helps you understand true effective advertising. Effective Advertising started providing our serves in 1977. That culminated a life time of studying communications academically,repparttar 101002 Voice

Don't Be a Tom, Dick or Harry

Written by Karen E. Hipp

Don't Be a Tom, Dick or Harry

(Karen E. Hipp, Author, Do-It-Yourself Marketing) You've followed allrepparttar "rules". You took out a few ads to promote your company, ranrepparttar 101001 ad frequently and gave it time to turn into sales. Yet, here you are left with advertising bills to pay, and not much to show for it.

What went wrong? Maybe you were a Tom, Dick or Harry.

That means thatrepparttar 101002 actual ad itself that was produced by you,repparttar 101003 newspaper, your graphic artist etc. looked like every other ad you see in print. "But, you say, I was just doing what everyone else does." Exactly. Hopefully you don't have a product quite like everyone else so why should your advertising look like everyone else?

Just like your product, your advertising must "stand out" fromrepparttar 101004 crowd to get noticed.

I'm not making this up. But when I was working for a large company, I was responsible forrepparttar 101005 "creation" ofrepparttar 101006 ads. The size, headline, overall look, etc. We placed a lot of ads. Sometimes up to 5 times a week in our local paper. One day as I was skimming throughrepparttar 101007 paper looking for our ad, I couldn't find it. Irate because someone atrepparttar 101008 paper must have screwed up, I called my account executive. She started going through that morning's paper on her desk and15 seconds later said,

"Here it is, on page 4."

Yup. There it was. Sheepishly, I apologized to my account rep and gently put downrepparttar 101009 phone.

I couldn't find our own ad! And it was big! If I couldn't find it, I'm certain there were many others who didn't either. Ok, there were two possible scenarios.

I had seenrepparttar 101010 ad inrepparttar 101011 paper so much, that it became invisible to me. The ad never really did stand out.

Neither one of these scenarios is good. I asked people who had never seen our paper to find our ad. No problem. So that left #1.

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