"Trade Shows"

Written by Bob Osgoodby

Trade Shows are a great way to meet prospective clients. At first, it seems like a "walk inrepparttar park", and they can be a lot of fun. Many ofrepparttar 124507 visitors torepparttar 124508 show are there to see what is being offered, and to them it is more of a holiday than work.

If you are there to show your wares, it is work. Don't confuse your role as a vendor with that ofrepparttar 124509 visitor. You must be there beforerepparttar 124510 exhibits open to ensure your booth is set up properly, and have coverage at your booth untilrepparttar 124511 exhibits close forrepparttar 124512 day. Trying to do it alone, is at best, a difficult proposition. There will be times when you must leaverepparttar 124513 booth, and if it is unattended, you may be missing prospective clients.

Let's assume you have allrepparttar 124514 "goodies" you should have such as business cards, brochures, signs, and free samples. I'm not going to cover that, as it will be different for each business.

As you walk aboutrepparttar 124515 exhibit hall, you will see some booths where there are crowds of people, and others whererepparttar 124516 exhibitors are trying to stay awake. What is drawingrepparttar 124517 crowds to one booth whilerepparttar 124518 others are dying onrepparttar 124519 vine?

Giveaways are nice, but they usually pick them up and are gone. You want something, which will make them hang around a little, so you can talk with them.

Let me give you a couple of examples. One vendor puts up a sign "Free Return Address Labels" in front of his booth, with a computer and printer. Visitors can enter their information onrepparttar 124520 computer for their labels, and they are printed right away. There is usually a line in front of this booth, waiting to get their labels. There is also a guest book, which includes their contact information. This vendor has done two things. First he gotrepparttar 124521 opportunity to mingle withrepparttar 124522 people waiting in line to make his pitch, and secondly got their contact information for follow up.

5 Surefire Ways to Botch Your Media Interview

Written by June Campbell

Has a writer or journalist ever asked you for an interview about your industry or your business?

Duringrepparttar seven years that I've been a writer, I've interviewed many business people for articles that are underway. And in that time, I've encountered more than a few business people who are committed to botching their interview for reasons that I can only guess.

Perhaps they hate free publicity. Maybe being viewed as an industry expert is offensive to them. Or perhaps they have too much business and are looking for ways to discourage future customers.

If you're one of these people and you're asked to provide an interview,repparttar 124506 following methods are almost guaranteed to work. Provided your goal is to botchrepparttar 124507 interview, that is.

1. Opt Out, Then Complain Refuse to giverepparttar 124508 interview or simply avoid returningrepparttar 124509 writer's phone calls. Afterwards, be sure to write letters torepparttar 124510 editor,repparttar 124511 publisher and anyone else who will listen. Condemnrepparttar 124512 writer for gettingrepparttar 124513 facts wrong or for not giving full mention of your business and your products. Where do they get off writing about your competitors instead of yourself? Demand an apology and bemoanrepparttar 124514 lousy state of journalism. Throwrepparttar 124515 term paparazzi around.

2. It's Onrepparttar 124516 Web Site Letrepparttar 124517 writer know that everything she needs to know is on your web site. Hang up.

Be annoyed whenrepparttar 124518 article mentions your company briefly but includes plenty of good quotes from your competition. Editors won't pay for articles containing only information that has been copied off web sites. Funny thing, but readers still want to see quotes from real live humans.

3. Demand to Editrepparttar 124519 Article Be outraged whenrepparttar 124520 writer refuses. Don't believe it when he tells you that almost all editors will refuse to work with a writer who allows interview subjects to re-write articles. You can't see any problem with this even if most editors do consider it unethical.

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