How would you like celebrities to endorse your product?
Perhaps that sounds crazy. Well, here's info...
But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger Woods or Tom Cruise!
Who I'm talking about is celebrities in YOUR market. People who are very highly thought of and well known in market you're selling to. People who your target market look up to.
Take this real life example:
An online publisher named Alex was just about to launch an information product revealing psychological sales tactics.
However, even though his product was of very highest quality, Alex was looking for something "extra" that would increase sales of product even more.
What Alex wanted to achieve is to boost *credibility* in sales message presenting product. So visitors to his site would actually believe what they read, and therefore be a lot more likely to buy.
Now, since product Alex was selling was revealing sales and marketing tactics, it would of course be purchased by people interested in selling more online.
So who better to give Alex a testimonial than a world famous marketing expert?...
Alex managed to get a testimonial from none other than Joe Sugarman - hugely successful direct marketer and famous for his BluBlocker sun glasses infomercials.
So - how do YOU go about boosting your own sales with testimonials from celebrities?
Well, let me firstly stress that unless you already have a relationship with person (you know each other), there's a strong chance they won't reply to you. They may, or they may not. So be prepared for that.
Sending them an email is quick, but I get 200+ emails a day at moment (spam included), and that's on low end compared to number of emails some people I know get.
So email may work if you're looking for a testimonial from a celebrity in your market, but don't hold your breath.