Trade shows have been an excellent forum for generating awareness of products and services of a company as well as generating leads in short run. If you are an entrepreneur or a sales professional entrusted with task of participating in a trade show, you should consider two major points while choosing perfect trade show booth: Location and neighbourhood. The perfect mix of these two criteria is likely to get you maximum bang for your buck.

o Location is everything. Try and get in early in tradeshows which features regularly in your company's calendar to get good exhibit spots. Corner booths with two sides open are ones which are snapped up fastest. Location is probably most critical aspect to consider in a trade show and it is really a no-brainer when you recall all trade shows which you have been to as a visitor and have skipped most of booths placed at end of aisle.

Some of don'ts while choosing location are:

o Don't choose booth next to food outlets or conference hall entrances as none of people heading in these two directions are usually interested in booths. They are most likely making a bee-line to food court to beat lunch crowd or are running late for a conference. It is a sad sight to see visitors rush past your stall headed

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3. Easy to modify