Trade Show Display Booth - A Marvellous Contact SystemWritten by Patty Stripes
Trade show booths are one of best direct contact systems with end consumers. The face to face meeting opportunity with customers can provide some excellent results provided you have a good communication strategy in place. Keep in mind that there are at least a hundred other advertisers at same trade show vying for attention of consumer, you have a small window to make an impression on persons mind. Here are some tried and tested strategies to implement to maximize your on-the-floor communication:
Be crisp: Don't make mistake of beating around bush while communicating at trade show either verbally or visually. No one has time to listen to a sales person rambling on (and if someone does listen to long sermons at tradeshows, he probably has no where else to go to). You need put across your message selling product or service in hand in a direct manner. Your booth display should have message in readable format with meaningful graphics. Meaningless graphics are biggest turn-offs for trade show veteran.
For example, use graphics and text on display which communicates directly about your products and services. Avoid using generic graphics. If you are not sure of what to put there, take professional help. It is also advised that you get display design done by professional agencies rather than in-house team. This may be a bit more expensive, but if you get a re-usable variety, costs are going to be well justified.
Know demographics: Most trade show organizers give information about last year's demographics of visitors. These inputs can form an important ingredient in your communication strategy as you get to know visitors before they visit your booth and prepare your pitch accordingly. Sometimes, it might also be a good idea to break tradition and have a strategy which might not be so obvious. For example, if you most of visitors are serious management level people, you might like to feature a basketball loop on that trade booth to appeal to their playful mindset rather than a serious looking demo. Such a strategy can make you look different as well as have a great recall value. Your company also wins image of being a fun company.
Publicity: Nailing an Media Interview, Part II (Crisis Management)Written by Ned Steele
We'd all like reporters to ask us about our career successes and personal triumphs—heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, reading public. Think about it from your own perspective as an investor—when you read a story about a company, you want to know that reporter has asked difficult questions, not just relied on PR hype.
So don't get offended when reporters ask tough or skeptical questions. It’s their job. Chances are an unhappy customer, unwilling prospect, or unfriendly rival has dished out worse to you!
No matter how uncomfortable line of questioning, never, ever, mislead, attempt to conceal crucial facts, tell an untruth, or otherwise try to manipulate media. We all know that lying is wrong, but that's not only reason that I always oppose it. Aside from any moral considerations, misleading media always backfires in end. Sometimes, way sooner.