So many times, online business owners are confused about where their sales come from. They think they are helpless after a visitor arrives at their site. Nothing could be further from truth!

In fact, as site owner, you are extremely powerful. With just a little tracking and troubleshooting, you can dramatically improve both your site visitors' experience and your overall profits.

TRACKING

Knowing where your visitors are coming from gives you a lot of ideas. While site stats that come with most hosting packages are OK, there is a lot of room for improvements in most cases. Between hits, clicks, unique visitors, and page views who really knows just how many people end up at your site and from where?

Once you understand which ads, banners, or PPC search engine lists pull better, you are able to spend your advertising funds more effectively.

ACTION STEPS:

Track Your Ads

Spend a little time investigating tracking services. ProBizTrack at http://www.probiztrack.com/ (my own service) is affordable and effective. It will give you a start. Even if you choose to go with a service besides mine, use something to help you know for sure which ads are pulling and which are just wasting your money.

If you think tracking services are too expensive, you can still track results semi-effectively. Use coding at end of your links. By placing "?code" (without quotes) at end of your domain name, you create a unique page. This page will be visible in your Web site stats. For example, if you are advertising in The Best Ezine, you can use URL of http://www.mydomainname.com?best to track visits to your page.

Become Your Own Affiliate

Every now and then a subscriber will ask how I create my newsletter. Fortunately, this request is done in conjunction with a complement I humbly accept. So, I decided to dedicate an entire issue to creation of an HTML (web page looking) ezine. This won’t serve as only technical guide you will ever need to read to create stunning HTML newsletters but, I hope it will serve as a mid-level introduction to ins and outs of this powerful tool.

It is my hope that past issues extolling virtues of an online newsletter or ezine as one of crucial marketing tools has already convinced you to pursue this vehicle – today’s lesson, then, will show you how to get most from your ezine.

What is an HTML Newsletter?

An HTML Newsletter is a newsletter delivered via email that looks very much like a web page. The reason for this is very simple – it’s created using same code language, HTML, as a web page.

The obvious advantage of this format over text is a stylish presentation. Of course, you know I’m not one to get too hung up on style alone. This presentation has proven over and over again to deliver much greater results in terms of readership, comprehension, interest and, ultimately, sales and clients.

How Do Your Create Them?

There really are two components to an HTML email newsletter. One is designed page and other is distribution of page as email. You can create pages yourself and use a distribution service (that is what I do) or you can use one of many all-in-one email newsletter services that use templates and distribute your email for you.

The pros of doing it yourself are that you get most custom look possible and it is generally much less expensive. The benefit of using a service is that you don’t need to know how to create an HTML page. You simply fill in templates. For this reason services are more expensive.

Creating an HTML newsletter is not really that difficult. (Obviously you’ve got to have something to say but for this lesson I’m concentrating on form alone.) If you already know how to create a web page and can use web page creation programs such as Microsoft FrontPage or Dreamweaver or HomeSite you are 90% home.

To create an HTML newsletter you simply create a web page and then upload code from that page to your distribution service.

Some crucial tips: