Tracking & Troubleshooting for Increased Sales

Written by Diane Hughes


Copyright 2005 Diane Hughes

So many times, online business owners are confused about where their sales come from. They think they are helpless after a visitor arrives at their site. Nothing could be further fromrepparttar truth!

In fact, asrepparttar 150371 site owner, you are extremely powerful. With just a little tracking and troubleshooting, you can dramatically improve both your site visitors' experience and your overall profits.

TRACKING

Knowing where your visitors are coming from gives you a lot of ideas. Whilerepparttar 150372 site stats that come with most hosting packages are OK, there is a lot of room for improvements in most cases. Between hits, clicks, unique visitors, and page views who really knows just how many people end up at your site and from where?

Once you understand which ads, banners, or PPC search engine lists pull better, you are able to spend your advertising funds more effectively.

ACTION STEPS:

Track Your Ads

Spend a little time investigating tracking services. ProBizTrack at http://www.probiztrack.com/ (my own service) is affordable and effective. It will give you a start. Even if you choose to go with a service besides mine, use something to help you know for sure which ads are pulling and which are just wasting your money.

If you think tracking services are too expensive, you can still track results semi-effectively. Use coding atrepparttar 150373 end of your links. By placing "?code" (withoutrepparttar 150374 quotes) atrepparttar 150375 end of your domain name, you create a unique page. This page will be visible in your Web site stats. For example, if you are advertising in The Best Ezine, you can userepparttar 150376 URL of http://www.mydomainname.com?best to track visits to your page.

Become Your Own Affiliate

Another idea for those who sell electronic products via ClickBank (or other services) is to sign up as your own affiliate under several "nicknames." Then you can use your various affiliate IDs in ads. NOTE: You will have to pay your affiliate programís fee on any sales made throughrepparttar 150377 affiliate links, but youíll get some good information in exchange.

How To Create and Send HTML Newsletters

Written by John Jantsch


Copyright 2005 John Jantsch

Every now and then a subscriber will ask how I create my newsletter. Fortunately, this request is done in conjunction with a complement I humbly accept. So, I decided to dedicate an entire issue torepparttar creation of an HTML (web page looking) ezine. This wonít serve asrepparttar 150370 only technical guide you will ever need to read to create stunning HTML newsletters but, I hope it will serve as a mid-level introduction torepparttar 150371 ins and outs of this powerful tool.

It is my hope that past issues extollingrepparttar 150372 virtues of an online newsletter or ezine as one ofrepparttar 150373 crucial marketing tools has already convinced you to pursue this vehicle Ė todayís lesson, then, will show you how to getrepparttar 150374 most from your ezine.

What is an HTML Newsletter?

An HTML Newsletter is a newsletter delivered via email that looks very much like a web page. The reason for this is very simple Ė itís created usingrepparttar 150375 same code language, HTML, as a web page.

The obvious advantage of this format over text is a stylish presentation. Of course, you know Iím not one to get too hung up on style alone. This presentation has proven over and over again to deliver much greater results in terms of readership, comprehension, interest and, ultimately, sales and clients.

How Do Your Create Them?

There really are two components to an HTML email newsletter. One isrepparttar 150376 designed page andrepparttar 150377 other is distribution ofrepparttar 150378 page as email. You can createrepparttar 150379 pages yourself and use a distribution service (that is what I do) or you can use one ofrepparttar 150380 many all-in-one email newsletter services that use templates and distribute your email for you.

The pros of doing it yourself are that you getrepparttar 150381 most custom look possible and it is generally much less expensive. The benefit of using a service is that you donít need to know how to create an HTML page. You simply fill in templates. For this reasonrepparttar 150382 services are more expensive.

Creating an HTML newsletter is not really that difficult. (Obviously youíve got to have something to say but for this lesson Iím concentrating on form alone.) If you already know how to create a web page and can use web page creation programs such as Microsoft FrontPage or Dreamweaver or HomeSite you are 90% home.

To create an HTML newsletter you simply create a web page and then uploadrepparttar 150383 code from that page to your distribution service.

Some crucial tips:

If you already know how to create HTML pages you should be aware of some unique aspects of creating HTML to deliver via email. (If you use a service, most of these tips will be built in.)

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