Tracking Single Page Conversions

Written by Kim Wingate

For e-commerce sites, it is very important to track and improve conversion ratios. And, in Turning Visits Into Action, many conversion ratio improvement tactics and techniques are explained in detail. But for some e-commerce sites, conversion rates need to be tracked one page at a time.

An overall site conversion ratio may not providerepparttar level of detail needed to makerepparttar 133627 greatest possible improvements. An overall conversion ratio would be calculated by takingrepparttar 133628 number of orders generated and dividing it byrepparttar 133629 total number of visitors to arrive at a percentage. But some sites may have traffic coming to many different areas for reasons other than purchasing - content areas of general interest, financial information, job seekers, etc. To really expose specific areas of improvement, it might be necessary to breakrepparttar 133630 stats down to further level of detail.

For example, you may want to calculate a conversion ratio based onrepparttar 133631 number of visitors reaching your "shopping cart" page. This way, you can make improvements to your shopping cart page and know that your results aren't being skewed by traffic to other areas of your site. You may have 500 visitors reaching your shopping cart page while atrepparttar 133632 same time you are generating 10 orders. Your conversion ratio is 2% for this comparison. By making improvements to your shopping cart page, you may see this ratio improve to 5% - generating 25 orders for every 500 visitors to this page.

Similarly, you may want calculate a conversion ratio for sales of a specific product based onrepparttar 133633 number of visitors coming to that specific product's information page. You may have 10 Widget orders for every 250 visitors torepparttar 133634 Widget overview page. This works out to be a conversion ratio of 4% for this comparison. Improvements torepparttar 133635 Widget overview page may yield 25 Widget orders for every 250 visitors - increasingrepparttar 133636 conversion ratio to 10%.

Are you Ready for WAP & WML?

Written by Merle

Acronyms makerepparttar computer world go round. Things like HTML, DHTML, XHTML; it's enough to make a grown man cry. Well, look out! There's a new player in alphabet-town: "WAP." So what is it and why should you care? WAP stands for "Wireless Application Protocol" and it allows people to accessrepparttar 133626 Net using wireless devices like mobile phones and other gadgets.

It's estimated that byrepparttar 133627 year 2002 there will be over 800 million wireless users aroundrepparttar 133628 world. Eventually all wireless tools will come equipped with WAP as standard issue. That's a lot of possible viewers for your website. The problem is that wireless net-surfers will not be able to access your HTML-driven site. Their devices can only read sites built in (get ready for another acronym!) WML.

WML stands for "Wireless Markup Language." (Are you taking notes here?) So if you presently have a website built in HTML and you want mobile users to be able to view it, you'll need to make another version of it in WML. The good news is that WML is not hard to learn and can be picked up easily. Plus, there are plenty of sites online that will teach you everything you'll ever want to know about this new technology. Some ofrepparttar 133629 better ones are: Learn what WAP is (and isn't), how to write WAP "cards" (not "pages"), and best of all, you'll find some free software you can download to make your own WAP site. Free. Contains Wap articles, links, tools and more. Make sure you stop inrepparttar 133630 developers area for all kinds of webmaster tools for creating your own WAP pages. A ton of helpful information here: leaning WML, books, where you can host your new WAP sites and more. 100% wireless application development: archives, news, books, and more. Sign up for their helpful newsletter to keep abreast of what's going on in this new field.

As far as building your WAP site you can download free software or use an online editor available at some websites.

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