Making sales of one thousand dollars or more in your internet business is absolutely intoxicating. It really drives home
point that you can make a nice living working from comfort of you own home running your own internet- based business. That feeling, sadly, is also something that majority of internet marketers have never experienced!At my recent Internet Marketing How To Workshop, several speakers admonished attendees, not to get stuck selling just twenty dollar ebooks. We all reflected upon how it felt first time we checked our email and saw that we had an order and had just earned twenty dollars. We admitted that this use to get us excited. However, we also had to move beyond that point, we had to shift our thinking to greater possibilities if we were going to earn a full-time living from internet.
Study any successful internet marketer and you will see that he offers a range of products at different price points. That's what I do. My least expensive product is $9.97 and my most expensive product is currently $2495. In between I offer audiotapes at $197, videotapes at $297, and consulting at $250 per hour. I offer this range, because different people want information I offer in different formats. Different people learn best according to how their brains are wired.
Some people prefer learning by listening to audiotapes.
Some people prefer learning by watching videotapes.
Some people learn best by actually practicing and doing it. They need to attend workshops or actual classes, although these can be virtual classes too.
Some people understand best when you explain it to them on phone or via email. They need two-way interaction to fully clarify points.
Some people prefer to print something out and read it. I am a reader who will read same book several times if it contains really good information... absorbing something more with each reading. I also have tons of audio and videotapes though.
As an information product marketer, your task is to offer your product in as many different forms as possible so that you don't overlook any segment of market. You should offer ebooks, printed books, course, CDs, and all of other forms. The amazing thing is that this in NOT that hard. If you've already written an ebook, it's easy to be interviewed on topic and turn this into a marketable recording. It's easy to package audiotapes and transcripts, plus some additional notes, into a three-ring binder and call it a course. It's easy to organize your notes and then physically teach material either at a workshop, over internet, or even at a local community college.
