Touching the Prospect's Emotions in Your Sales Letter

Written by Joe Farinaccio

Your prospect has emotions… and you MUST touch these emotions in your sales letter. Your copy has to excite. Stir curiosity. Generate fear. Create deep desire.

If it doesn’t your copy will fail.

The reason is simple. By and large... it’s emotions that move us. Your prospect might be a man who seems completely unmoved by anything other than cold logic.

Not true.

Even this kind of person won’t act until he's motivated to do so by his feelings. You must inject emotions in your sales letter for him to want to become a buyer.

You Can Do This By Studying 3 Things:

1) Your Prospect. Determine what kind of a person they are. What is it they REALLY want out of what your product?

2) Allrepparttar benefits your product will provide to them.

3) The match up. The most important “want” (whether it’s a desire to have something or a problem to be corrected) within your prospect determinesrepparttar 145427 primary emotions your sales letter will target. You’re goal is to link product benefits to these emotions.

Sound confusing? It does take a lot of effort. You have to train yourself to think through this process. But you MUST do it. The success of your letter depends on it.

Take your time. Go slowly. Write everything down on paper.


“What isrepparttar 145428 most important thing my reader wants that will draw them to my copy?”

“What isrepparttar 145429 primary emotion I must target?”

Give her what she wants. Offer him what he desires.

Does your product fulfill a desire for wealth? Appeal to vanity? Promise protection against a certain fear? Propose to make life easier?

Writerepparttar 145430 answers down.

Now… how can you use these emotions in your sales letter? What secondary emotions can your copy appeal to? The more emotional buttons your benefits hit uponrepparttar 145431 better.

You must ask these questions. It takes effort but it’s soooooo worth it.

As you do this you’ll start thinking like a marketer... a seller. You’ll never look at commercialsrepparttar 145432 same way again.

When you learn how to pack emotions in your sales letter those “junk”... er... direct mail packages you receive will become works of art to you.

You’ll recognizerepparttar 145433 time - -repparttar 145434 effort - -repparttar 145435 thinking - - that went into crafting some of them.

Ask, ask, and ask again...

1) Does your prospect want relief from something? (freedom from anxiety)

2) Are they afraid of something? (fear)

3) Do they want to feel sexier? (vanity)

4) Appear to be stronger? (pride)

5) Have an unfulfilled hope of some kind? (longing for fulfillment)

"Freelance Business Writers - How To Get The Best From Your Writer"

Written by Niall Cinneide

At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform atrepparttar level you need. The question is, though, how do you findrepparttar 145277 best freelance business writers? To answer this, we need to learn what good expectations are for them first.

Jobs and employment availability is limited in this field. That is due torepparttar 145278 fact that business owners have a high demand for perfection and normally take advantage ofrepparttar 145279 same company or individual time and time again. But, because there are so many people willing to dorepparttar 145280 work for you, you can expect to find a good qualified individual who is simply just starting out. By using these individuals, you can mold them to what you need them to be instead of having to deal with individuals already stuck in a pattern. Regardless, you need to analyze your demands to insure they can be met by anyone. Is your budget too low? Are you providing enough information about your needs and desires torepparttar 145281 writer? Are you giving enough time for research and rewrites? And, are you willing to communicate? Only then will you be able to attractrepparttar 145282 best business writers.

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