Most internet marketers are aware of, and probably use, Google Toolbar. After all, it has been only indicator of Google's PageRank number that has been assigned to a given web page. Whether number is accurate, important, or even updated any more is a matter of debate on marketing forums. But only feature that was really worthwhile for more casual surfers, other than being able to use Google search box directly, was popup window blocker feature, which oddly enough, is least favorite feature of many an internet marketer. But for many surfers now, Yahoo Toolbar may well be a better choice. A 3 megabyte download for computers running Windows 98 or higher and Internet Explorer 5.0 or higher, Yahoo Toolbar not only offers greater interactivity with Yahoo and My Yahoo, but now offers some benefits for your PC as well.

For so many web surfers, it's almost automatic to type Google.com in to our address bar when we want to search. So big and well-known is Google that many browsers have a built-in search box or typed shortcut for Google searches. In fact, we tend to associate Google with search so much now that word itself is commonly used as a verb, as in "let me Google that". It's much same as Band-Aid, Kleenex, and Xerox, where brand name is so pervasive that it's very often substituted for generic function of item brand is applied to. We're used to searching from home, where we've had Internet access for years now. But Google Wireless search is also available for use from Internet-ready cell phones and some wireless PDA devices such as PalmOne and Palm VII.