Top posities brengen niet altijd meer sales en ROI

Written by John Bertrand - JNB Web Promotion

Zoekmachine optimalisatie marketing oplossingen alleen via de specialist Wat is zoekmachine optimalisatie nu precies? De procedure van het kiezen van relevante trefwoorden, trefwoorden die genoeg verkeer naar uw web site opleveren. Maar dan wel zo geoptimeerd wordt dat uw web site steeds top posities behaald. De procedure van het updaten van HTML code en het onderzoeken van goede trefwoorden die uw web site aanspreekt. Zodra iemand een "search" doet dat uw web site direct bovenaan in de zoekmachines staat en blijft. Zoekmachine optimalisatie is ook het aanvullen van speciale woorden in uw omschrijving en verborgen tags (metatags) zodat een zoekmachine dit kan lezen alsook in zijn database kan aanvullen. Zoekmachine optimalisatie kan ook gebruikt worden als manipulatie teksten van een web site zodat zoekmachines de woorden eruit kan halen om top posities te behalen. Een woord dat meer duidelijkheid geeft aan een web site of een aantal web pages om hiermee hoge posities te behalen voor uw relavante trefwoorden.

Keyword Research - The Lifeblood of your Website!

Written by Nicky Nelson

So, you know what your prospective customers search for when looking for your products or services? Do you? Get it wrong and your website marketing will be in vain, get it right and you signpost prospective clients straight to your door.

So why do we get it wrong?

When a client comes to me and we start to discuss keywords and keyword phrases, they automatically assume they know what they should be because, quite rightly, they know their own business inside out. But that isrepparttar key, their prospective clients do NOT know their business inside out, and so therefore do not haverepparttar 127870 same understanding of what things are called, and what they can do. You need to step outside of your business and look at it throughrepparttar 127871 eyes of a customer, better still, ask them.


Keyword research is a vital part of website marketing. This exercise should be performed priorrepparttar 127872 website content being written. It is through this exercise, that we are able to find out exactly how many surfers searched for which keywords and phrases and how many other web pages are competing forrepparttar 127873 same phrase. Inrepparttar 127874 short term it is not a sensible idea to target one word keywords that have over 200,000 pages competing for them. Inrepparttar 127875 long term, maybe but if you want to get your website seen and start to build up some traffic, then you need to concentrate on 2-3 keyword phrases that have less than 200,000 pages competing for them.


Step 1- Preliminary keyword list

The client needs to produce a list of keywords that they feel are applicable to their business. Keywords can also be lifted from any company literature. It is also useful ifrepparttar 127876 client can tellrepparttar 127877 website marketing consultant who their main competitors are, and their web addresses. You need to think ‘outside ofrepparttar 127878 box’ and also think laterally.

Step 2 – What keywords are searched for

Armed with a list of keywords,repparttar 127879 website marketing consultant should now perform research with a tool such as WordTracker™ to ascertain:

•Whether these listed keywords are in fact being searched for •What other related keywords are also being searched for •Whether there are any synonyms that are relevant and being searched for •How many other web pages are competing forrepparttar 127880 same keyword phrases

Cont'd on page 2 ==> © 2005
Terms of Use