Top Tips For Creating a “Pro” Looking Newsletter

Written by Joelene Wickens-Orlando

Television, radio, advertising in newsprint or other print can put a huge dent in your advertising budgets. Simply put, it just becomes too expensive forrepparttar small business owner. What’srepparttar 124236 alternative? Newsletters arerepparttar 124237 alternative torepparttar 124238 high cost of advertising, and yet it is an excellent marketing tool for your business. While saving a ton of money using this form of advertising, many big companies and small companies are using newsletters weekly, monthly to indirectly promote their products and services these days. What does that say about using this form of marketing? Everyone is onrepparttar 124239 same playing field when it comes to newsletters! The key thing with newsletters is, which ones get read? You want to make sure that it gets done right, so you will be guaranteed that all your work putting together a newsletter won’t go unnoticed.

In this section, readrepparttar 124240 top tips on how to create a ‘pro’ looking newsletter that will jump start a steady trail of traffic to your website.


Your newsletter should focus on a subject in which you have a great deal of knowledge. If you have a website that is geared towards a specific product or service, you should take into consideration whatrepparttar 124241 focus of your site is. For instance, let’s say that you specialize in Internet Marketing, you wouldn’t write articles about ‘Automobiles.’ Articles should have content on different marketing strategies and trends in your field. Content is still king. I’m sure you’ve heard that phrase throughoutrepparttar 124242 web. Make sure what you write about has substance to it and will hookrepparttar 124243 reader. A poorly written article with not so great content will not get your newsletter read. Make sure you start onrepparttar 124244 right foot with great and interesting content.


Proofread all your content for grammar usage and spelling. There is nothing worse than reading a newsletter with all kinds of errors in them. If you’re anything like me, I have this pet peeve on misspelled words and improper grammar usage. Have other people proofread your content and make adjustments just to make sure that you didn’t miss anything. It just doesn’t look professional when you have all these mistakes in your newsletter, and it won’t get visitors to come back to read more errors!


Your title should sound intriguing and tell your potential customers exactly what your publication is all about. The title of your ezine is one ofrepparttar 124245 most important keys in getting your newsletter read. Be creative, and use different titles that would get your publication listed towardsrepparttar 124246 top instead ofrepparttar 124247 bottom. By doing that, you will give your publication an advantage overrepparttar 124248 publications listed below yours. Many ezine sites list their publications in alphabetical order, so when coming up with a title, userepparttar 124249 first three letters inrepparttar 124250 alphabet, i.e. “Online Secrets”, you should say, “Advertising Tips and Secrets.” You will be listed higher, which will put you in a position to getrepparttar 124251 click through.


You can publish your newsletter as many times as you like, butrepparttar 124252 norm is once a month for most companies since they take time and effort to formulate a quality newsletter. Anything that is quickly put together atrepparttar 124253 last minute is probably not going to be your best work. Just make sure that once you deciderepparttar 124254 time frame or how often you will be sending out your newsletter, that you stick with that. The worst thing you can do is to have subscribers expecting a newsletter onrepparttar 124255 ‘first Wednesday’ of each month, and for it not to be there. Stick and adhere to your publication dates. No exceptions allowed.

Why should you care about Niche Marketing?

Written by William E. Petersen

Why should you care about Niche Marketing? Every Web Guru recommends that you find your niche. Allrepparttar Internet Marketing experts recommend that find a niche market to worth with. Why? What makes fining a niche so important?

Everyone knows there are potentially millions of people ready to view your website or visit your web-based business. What many people, new torepparttar 124235 web, do not realize is that this makesrepparttar 124236 Webrepparttar 124237 ultimate "high-density marketplace". This means thatrepparttar 124238 Web is an environment that can support a very large number of specialized markets. You only need to attract a small percentage ofrepparttar 124239 entire audience in order to be successful in a high-niche business. Becauserepparttar 124240 audience size, meaning allrepparttar 124241 people onrepparttar 124242 Internet, is such a large number, if you manage to attract onlyrepparttar 124243 people with quality "A" or people looking for information on just subject "B", you can be very successful and generate a great deal of traffic to your website.

However, working within a specialized niche can be very time consuming and require research. This is why allrepparttar 124244 experts agree that if you are going to create a web-based business, make it niche that you enjoy working. If you enjoy it, you are more likely to succeed and it feels less like work. Ifrepparttar 124245 niche you choose also happens to be a subject that you already have some expertise,repparttar 124246 better you will be andrepparttar 124247 easier and more you may enjoyrepparttar 124248 work. Finding a subject that captures your interest that you will enjoy researching or writing about. This is one way to increase your chances of success.

Another reason to find your niche is to avoid competition. Which would you prefer? To try to compete with some ofrepparttar 124249 world's largest companies, withrepparttar 124250 most established names and huge budgets? Or would you try to find a specific topic that will allow you to appeal to people just interested in your specific topic? The choice is obvious. However, this means it will require some research before choosing a niche topic. There may be many topics that you are interested in that would make very bad choices because those arerepparttar 124251 topics that haverepparttar 124252 well-established competition. Do a search on web marketing and you will find millions of websites onrepparttar 124253 subject. If you are looking for a small amount of competition, this is not a good choice.

Cont'd on page 2 ==> © 2005
Terms of Use