Top Tips For Creating a “Pro” Looking NewsletterWritten by Joelene Wickens-Orlando
Television, radio, advertising in newsprint or other print can put a huge dent in your advertising budgets. Simply put, it just becomes too expensive for small business owner. What’s alternative? Newsletters are alternative to high cost of advertising, and yet it is an excellent marketing tool for your business. While saving a ton of money using this form of advertising, many big companies and small companies are using newsletters weekly, monthly to indirectly promote their products and services these days. What does that say about using this form of marketing? Everyone is on same playing field when it comes to newsletters! The key thing with newsletters is, which ones get read? You want to make sure that it gets done right, so you will be guaranteed that all your work putting together a newsletter won’t go unnoticed.
In this section, read top tips on how to create a ‘pro’ looking newsletter that will jump start a steady trail of traffic to your website.
CONTENT AND FOCUS:
Your newsletter should focus on a subject in which you have a great deal of knowledge. If you have a website that is geared towards a specific product or service, you should take into consideration what focus of your site is. For instance, let’s say that you specialize in Internet Marketing, you wouldn’t write articles about ‘Automobiles.’ Articles should have content on different marketing strategies and trends in your field. Content is still king. I’m sure you’ve heard that phrase throughout web. Make sure what you write about has substance to it and will hook reader. A poorly written article with not so great content will not get your newsletter read. Make sure you start on right foot with great and interesting content.
SPELLING AND GRAMMAR:
Proofread all your content for grammar usage and spelling. There is nothing worse than reading a newsletter with all kinds of errors in them. If you’re anything like me, I have this pet peeve on misspelled words and improper grammar usage. Have other people proofread your content and make adjustments just to make sure that you didn’t miss anything. It just doesn’t look professional when you have all these mistakes in your newsletter, and it won’t get visitors to come back to read more errors!
Your title should sound intriguing and tell your potential customers exactly what your publication is all about. The title of your ezine is one of most important keys in getting your newsletter read. Be creative, and use different titles that would get your publication listed towards top instead of bottom. By doing that, you will give your publication an advantage over publications listed below yours. Many ezine sites list their publications in alphabetical order, so when coming up with a title, use first three letters in alphabet, i.e. “Online Secrets”, you should say, “Advertising Tips and Secrets.” You will be listed higher, which will put you in a position to get click through.
You can publish your newsletter as many times as you like, but norm is once a month for most companies since they take time and effort to formulate a quality newsletter. Anything that is quickly put together at last minute is probably not going to be your best work. Just make sure that once you decide time frame or how often you will be sending out your newsletter, that you stick with that. The worst thing you can do is to have subscribers expecting a newsletter on ‘first Wednesday’ of each month, and for it not to be there. Stick and adhere to your publication dates. No exceptions allowed.
Why should you care about Niche Marketing? Written by William E. Petersen
Why should you care about Niche Marketing? Every Web Guru recommends that you find your niche. All Internet Marketing experts recommend that find a niche market to worth with. Why? What makes fining a niche so important?
Everyone knows there are potentially millions of people ready to view your website or visit your web-based business. What many people, new to web, do not realize is that this makes Web ultimate "high-density marketplace". This means that Web is an environment that can support a very large number of specialized markets. You only need to attract a small percentage of entire audience in order to be successful in a high-niche business. Because audience size, meaning all people on Internet, is such a large number, if you manage to attract only people with quality "A" or people looking for information on just subject "B", you can be very successful and generate a great deal of traffic to your website.
However, working within a specialized niche can be very time consuming and require research. This is why all experts agree that if you are going to create a web-based business, make it niche that you enjoy working. If you enjoy it, you are more likely to succeed and it feels less like work. If niche you choose also happens to be a subject that you already have some expertise, better you will be and easier and more you may enjoy work. Finding a subject that captures your interest that you will enjoy researching or writing about. This is one way to increase your chances of success.
Another reason to find your niche is to avoid competition. Which would you prefer? To try to compete with some of world's largest companies, with most established names and huge budgets? Or would you try to find a specific topic that will allow you to appeal to people just interested in your specific topic? The choice is obvious. However, this means it will require some research before choosing a niche topic. There may be many topics that you are interested in that would make very bad choices because those are topics that have well-established competition. Do a search on web marketing and you will find millions of websites on subject. If you are looking for a small amount of competition, this is not a good choice.