Top Ten listing......hmmmmmmm?Written by Meredith Gossland
This is my question...I spend a fortune on SEO and now I am #1. If there are 976,840 businesses like mine on internet, why is that I am # 1? Am I only one who cares about being #1? Are 970,000 other business owners stupid? Are they all so poor they can't afford to bid? Am I really #1? Why is it that next 3 listings just below mine are not sites of my competitors but listing for directories? Is it really possible that I am only one who understands search engine optimization? Or............ Maybe the other sites have all business they need, maybe people are finding their sites by specifically typing in their web address because someone told them to check it out. Maybe their web address is bookmarked on their clients computers. Maybe just maybe, their business came first and website followed. Which came first chicken or egg? The business or web site? The search engines are charging me for everyone who peeks in my store window whether they purchase or not. I focus my advertising budget on getting internet traffic but in fact most of that traffic does not translate into business. In addition, clients I get from internet show no loyalty at all. Here today.. gone tomorrow. What is point of becoming # 1? Volume of hits or volume of sales? It is crucial that those starting internet businesses understand marketing, not just SEO. I use about 75 different websites on a regular basis, but I have visited about 275,000. Of 75 that I use on a regular basis most are businesses that I used prior to finding their internet address phone company, gas company, bank, stores that I shop at on a regular basis, etc. Many of other sites I have bookmarked, I use for their free services but have never purchased anything from them. This includes games, internet tools etc. Then there are about 10 sites that I actually found as a result of a search engine and actually purchase from them on a regular basis. 10 sites out of 275,000 + sites that I have seen.
| | How to Make Better Use of Web Site Page Titles and META DataWritten by Michael Murray, VP of Fathom SEO
We got down to basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from following case studies that show how poor titles and META data can be improved from an SEO perspective.Case Studies: Ineffective Optimization We selected 10 of web sites (among 350 we studied) that scored worst in terms of search engine optimization. Here’s a closer look at what they may be doing wrong on their home pages (company names are removed). Case Study No. 1 Business Name
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