Does your business have a Web site? Have you missed idea that it can be your 24/7 virtual marketing machine? Do you wonder how it could bring you minions more customers and clients to your "brick and mortar" location?

The biggest mistake local businesses make is not using Internet to let potential customers and clients know who they are, who they can be by offering valuable content to attract them back again and again, and why they are first choice over their competition.

Did you know that many of your local potential customers will Google your Web name or your name to see what you offer and how you may be their choice over others? Today people are much more Internet savvy. You need to speak to them.

Building traffic to your Web site to market it needs you to install proper content and sales messages on it as well as other tried and true Online promotion methods such as submitting articles and creating a blog.

FACT: You have only 10 seconds to attract your potential customers and get him to stay long enough to show them your business is his best choice.

How's your Web Site Doing?

Take "Check and Correct Quiz” below to see if your Web site measures up. After your input what you don't know will be clearer. If you want your Web site to be more effective, stay open and learn how they can put more money in your checking account each month.

Answer these questions to see if you are on track or need a professional partner to help you get necessary marketing language and content on your site to bring targeted traffic. Realize spiders of search engines comb sites daily looking for good key word, free information, and power writing sales content.

Did You Know Your Web site Needs...?

_____1. A sales letter (short or long) for each product or service you offer. You need to give your visitors a reason to buy from you.

Since you can truly target your core audience likely hood that your message will get across to right audience with smallest effort, this alone should be a motivating factor in starting an e-mail campaign.

Since e-mail marketing is so fast you can develop time sensitive offers very quickly. You certainly will build traffic to your sites as customers receive more e-mails from you, and since you can target them so precisely you will develop your niche market very quickly.

One of strongest factors about opt-in marketing is that information that you are sending is information that they requested to receive. Also your messages can easily be forwarded to anyone that receiver thinks may be interested in message, which means free marketing to your website and products.

Types of e-mail marketing list

opt-in: this is where a person registers and is asked to make selections on subjects that they are interested in receiving e-mails for. No confirmation e-mails are sent.

confirm opt-in: this is where a person registers and is asked to make selections on subjects that they are interested in receiving e-mails for. They will also receive an e-mail confirming their membership.