Authors/publishers are great at getting their books written. But after initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from first day, first year, even for life. Count on this being a two to three- year project to become well known.

Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, must-buy-now sales letter. Since you are making your book a business write a sales letter for each teleclass and service as well. I even write one for my bookcoaching services.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours first time. As you practice, you can an excellent one in two hours.

1. Start Letter with a Benefit-Driven Headline.

Include similar headlines throughout your sales letter. Make them bold and in another font to stand out. Then, add copy below that supports your claim. Here’s one. What do your think? “Want a Quick and Easy way to Quadruple your Online Income in Four Months?”

If you answered, "yes" to yourself, headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your book’s benefits and features, some fine testimonials, to finally click "buy now" that takes them to order page.

2. Make a list of all problems and challenges your reader has.

To know your audience’s problems is half of solution. Before you can write your book’s benefits, you need to know problems. Do they want to lose weight? Do they want a lasting relationship? Note where they are now with their particular challenge. Hook your reader to go on with engaging questions such as “Are you sick and tired of being sick and tired?” “Are you ready to give up on attracting your ideal mate?”

Authors/publishers are great at getting their books written. But after initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from first day, first year, even for life. Count on this being a two to three- year project to become well known.

Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, must-buy-now sales letter. Since you are making your book a business write a sales letter for each teleclass and service as well. I even write one for my bookcoaching services.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours first time. As you practice, you can an excellent one in two hours.

For part one of this article email article-164@bookcoaching.com.

5. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site are pulled to buy when they think other people have already bought and liked your book. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on street, and other people who have profited from your book’s advice. Learn how to approach influential contacts through email friendly notes and requests. To save these busy people time.(they want to help, but consider it's time consuming to create testimonials) ask them look at your list of 5-10 benefit phrases, and a page of your table of contents to give you’re a testimonial within a few weeks. Remember, they don’t have to read whole book to give you a testimonial. Don’t be shy on this one. It’s part of publishing-promotion process.

Give as you receive. Give that person something of value. Study their web site or read their ezine, and send them a short helpful tip, report or joke.

6. Offer your potential buyers three or four chances to buy.