Authors/publishers are great at getting their books written. But after initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from first day, first year, even for life. Count on this being a two to three- year project to become well known.

Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, must-buy-now sales letter. Since you are making your book a business write a sales letter for each teleclass and service as well. I even write one for my bookcoaching services.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours first time. As you practice, you can an excellent one in two hours.

1. Start Letter with a Benefit-Driven Headline.

Include similar headlines throughout your sales letter. Make them bold and in another font to stand out. Then, add copy below that supports your claim. Here’s one. What do your think? “Want a Quick and Easy way to Quadruple your Online Income in Four Months?”

If you answered, "yes" to yourself, headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your book’s benefits and features, some fine testimonials, to finally click "buy now" that takes them to order page.

2. Make a list of all problems and challenges your reader has.

To know your audience’s problems is half of solution. Before you can write your book’s benefits, you need to know problems. Do they want to lose weight? Do they want a lasting relationship? Note where they are now with their particular challenge. Hook your reader to go on with engaging questions such as “Are you sick and tired of being sick and tired?” “Are you ready to give up on attracting your ideal mate?”

After you list all concerns and problems your audience wants solved, your answer for these will formulate your list of benefits. (See #4) Follow each specific problem posed as a question with your answer. Those are your benefits. Benefits sell.

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW (see #3.) so they will emotionally connect with your book solutions. This is part of your introduction and is hook to keep your readers going. Let's say they want to write an eBook or print book to make themselves "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter needs to address your audiences’ concerns and show these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

Author’s Tip: Make a list of these resistances before you write your sales letter.

4. List Top Five-Ten Benefits of your Product or Service in Bullet Form.

From these lists, create and keep in a computer file called, “book benefits” a list of 5-10 benefits. Include number one benefit at top of list. You need to know these before you can talk about your book to others.

If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can.

The following are six of most important marketing rules that exhibitors need to undertake to ensure their next trade show is a success.

1. Market Prior to Show

Four weeks before event, invite your prospects and current customers to visit you at trade show.

Ensure that you design an invitation that gives delegates a real incentive to come over and visit. Think of a distinctive approach to promote your company. For example, you could provide demonstrations of latest technology that can benefit your audience. People love to look at what newest thing is and how it will save them time and money. If you have a new food product, offer free tastings and samples.

2. Create an Eye-Catching Booth

Your exhibition booth is perceived to be a reflection of what you are like as a company. Make sure it is warm and inviting and that it stands out from crowd.

Signage must be clear and kept simple. Clearly write your business name on your sign and state your unique selling proposition. You only have 10 seconds to grab attention of attendees as they walk past. If people cannot work out what you are selling they will keep on walking.

3. Provide Promotional Materials

Brochures and leaflets are typical promotional materials that need to be freely available. Make sure your contact details and web address are printed on everything.

Set up a DVD player in your booth that continuously loops your marketing video. Make sure that DVD you receive from your production house has this loop feature built in. We're all little kids at heart and colour and movement can be a great way to grab attention.