BOOK YOURSELF SOLID BY MICHAEL PORT, WWW.MICHAELPORT.COM THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLING
Clients often ask me how I built a six figure income working as an independent professional in less than 10 months. I narrowed it down to 7 simple steps. Seven simple internal and intuitive attitude shifts… and
exact action items that will kick your business up a notch.
These effective and powerful steps won’t come as any mystery to you, but if you take them to heart, they will absolutely and emphatically build your business naturally and authentically.
My advice to you (from someone who has struggled and been exactly where you are now) is to love, embrace and believe in yourself. Because I know how easy and realistic it is for you to become a successful solo professional.
Combine these simple insights with
gifts you have within yourself to create an abundant, joyful and prosperous business and life.
SEVEN KEYS TO BOOKING YOURSELF SOLID
Key 1: Focus On Solutions no matter what you say, think or do. Take
attention off of yourself, your business and your services. Every second of every day stay focused on clear, specific and detailed solutions, benefits and advantages that appeal to your prospects.
Clearly define
root of your prospects’ problems and needs. Then only focus on those solutions. There does seem to be some universal confusion on
definition of a solution these days… or a slip of
mind, perhaps? Solutions are not technical, scientific, mechanical or procedural. They are simple ideas… profound, deep and impactful.
If someone wants to lose weight, solutions are not… Dietary guidelines Exercises Nutritional supplements
The core need of losing weight is much deeper. They really want to… Feel more self confident Feel incredibly attractive Attract their perfect mate
Now you’re talking their language. The more benefits you uncover,
quicker you will start to attract new clients. People buy good feelings, news ways of thinking and solutions to their problems.
Key 2: Seek Out Ideal Clients for maximum joy, prosperity and abundance. Think about
human you are when you are performing optimally at your peak…when you are with all
people who inspire and energize you.
Make a long list of
characteristics these people have because they are your ideal clients. (p.s. clients and friends are interchangeable expressions)
I used to work with anyone who had a pulse and a checkbook. Living
red velvet rope policy of ideal clients increases my productivity… happiness… and more clients than I can handle are being referred to me. I know it’s hard to believe, but it’s true! Clients are like family to me. Don’t get me wrong, I lived through a period of intense and painful negative energy worrying about those challenging client relationships. It exhausted me and took me away from accomplishing
highest good for my clients. It was impossible for me to be productive, effective or successful in this environment.
Now with your list of inspiring people, I give you permission to release any dead wood in your calendar. If it feels scary, trust
next five steps to energetically fill those spaces.
Key 3: Embrace Your Authentic Self and toss out
societally accepted version of you. Yes! I’m serious. No one likes
IBM stiff blue suit that follows every rule. We’re attracted to that perky, authentic confident soul who says it like it is and filters nothing!
Think about how radiant and attractive you are when you are with your best friends. You are spontaneous, free and genuine because of
trust within these close relationships.