Top Ten Tips for Preparing a Workshop or Seminar ProposalWritten by Tara Kachaturoff, Executive Coach
One way to build your business is to create interest and interaction with potential customers or clients. Offering a workshop or a seminar is a great way to get started. You can offer a workshop anywhere, but best place to get started is by contacting your local adult education or community center. These organizations often offer classes, workshops, and seminars and advertise them to local community both through printed catalogs and on their websites. You always have option to rent your own meeting room and do your own advertising, but if you want an easy, no cost entry point and want added benefit of having someone else promote you and your workshop, try going through an established community program first. Here are some helpful hints to get you started. 1. Research thoroughly. If you don’t want to supply your own meeting venue and you want someone to help with advertising, then you need to find a place to present your workshop or seminar. Contact various community organizations, adult education and other programs in your local area. Ask for a copy of their most recent brochure or check their website. Familiarize yourself with classes that are offered, pricing conventions, class lengths, times and other pertinent information. Also inquire as to when proposals are due. Often you must submit a proposal 4 to 6 months in advance of course catalog issue date. Adult education programs usually have strict guidelines around submitting proposals, signing contracts, and prohibitions on advertising your business or giving out business cards. Also, find out about their fee splitting policies. Programs hold back some of your fee to pay for printing and advertising costs as well as for costs of providing a room and equipment. Usually, you will receive only a portion of class fee (perhaps a 50%-50%, 60%-40% or some other split arrangement) in payment, but will be allowed to retain 100% of materials fee. 2. Getting Started. Most likely you will be competing with many other prospective presenters. There usually isn’t enough space, either in terms of published catalog that many organizations distribute, or with regard to room accommodations, such that everyone’s proposals will be accepted. To increase your chances, make sure you thoroughly understand proposal requirements and guidelines. Find out if you need to submit a resume, professional references or even a copy of course materials, in addition to your proposal. If this is your first application, most likely you will be required to attend an in-person interview. Remember, you only get one opportunity to make a good first impression. 3. One sheet wonder. Take time to design a one page proposal template which will include all pertinent information relating to your proposed seminar or workshop. Your class has a better chance of being accepted when reviewers can easily read, find, and understand information. Sometimes less can be more. 4. Describe your workshop. Create a captivating title for your class which refers to your target audience and features some benefit they can expect from your class. One example of a class title is, “Parents: 10 Techniques to Raise Your Child’s Grades in 30 Days!” This tells reader who class is for – parents, that it has content – 10 techniques, and what they can do with that information – raise their child’s grades. Write a short description of class, using plenty of action words and adjectives that can be printed in organization’s course catalog. For example: Discover underlying factors that draw people to one another in business and personal relationships. From having strong boundaries and standards, to creating space to allow someone special into your life, learn 7 techniques to becoming irresistibly attractive. (actual workshop taught by Tara Kachaturoff)
| | Strategic and operational Controlling - Early Recognition of CrisisWritten by Stephan Szugat
Assistance in good and in bad times - some enterprises are in a crisis without knowing it. Often it is only noted that something must happen, when customers move away, loans are cancelled, suppliers threaten business with stop of delivery and when more and more pressure is put on business. (You find a detailed article about signs of a crisis under http://www.abenetis.com/encyclopedia-article-18.html)It doesn't have to come that far. To recognize development of business crises early, it requires a suitable Controlling. Controlling has to make business finances, processes, costs and dependences clear and contributes thereby to a higher economic viability. A sensibly action, that smaller and medium sized businesses rarely taken. Result: They often react a lot too late to market influences and crises. As a basis for Controlling principally serves accounting of a business. Nevertheless, this has to result that Controlling concentrates its work on data from past. That's why it is necessary to extend operational Controlling with strategic analyses. However, also operational Controlling is able to use data from different areas of a company, which allow to recognize weak spots in business development early. It has to be paid attention to fact, that data from other company areas have their date of origin before accounting data. An example for this is Orders in Process. This is not grasped in accounting. The accounting receives information about an order only when it has been already issued an invoice. Therefore Orders in Process is suitable as an early indicator for Controlling. Also other data can offer explanation about business development. Thus number of customer contacts, new customers or complaints (within a certain period) is an alternative to find out how products and services of business are accepted in market. Strategic and operational Controlling differ in their attempts, nevertheless, they are a supplement too each other. Requirement for a good operational Controlling is a strategic Controlling which focus on circumstances like working processes, product innovations due to changed customer needs, personnel development as well as to acquisition of customers and search for new sources of supply. The regular analysis of strengths and weaknesses of business belongs to tasks of strategic Controlling, too.
|