Top Ten Tips When Business is Slow

Written by Judy Cullins


Top Ten Tips When Business is Slow Judy Cullins ©2004 All Rights Reserved.

How's your business going to keep growing withrepparttar holidays just aroundrepparttar 103671 corner? What can you do when most people don't want to spend money now?

If you are concernedrepparttar 103672 cash flow won't flow and you won't have enough income forrepparttar 103673 next months, check out these ten tips:

1. Create written copy to email your subscribers and other email lists.

Just for your faithful customers, send a free how-to report, a thoughtful poem to celebraterepparttar 103674 holidays, or a free offer of answering a question via email. This action keeps your name out in front of your audience, and it makes them feel acknowledged.

2. Create a form letter to send by email to your potential clients.

It reminds them you are available for them if they are ready to make a decision. Sample: "Dear name or group, Just wondering if this isrepparttar 103675 time for you to begin action on your book, internet marketing or web project? As you know I work with small business people who want to write, publish and sell their books, that will make a difference in others' lives, becomerepparttar 103676 savvy expert and household name, and build business profits consistently." Follow with a special offer like a half hour phone session, or your free ezine or articles. Send it during and afterrepparttar 103677 holiday.

3. Organize your computer files to locaterepparttar 103678 gold. Perhaps you'll find an unfinished article that you can edit and send torepparttar 103679 opt-in (no spam) ezines or top web sites in your field. These articles placed your coach #1 in Google and other search engines as well as listing her web site URL on 12,800 sites up 1200 from just last week. This is a good time to delete what no longer serves you.

4. Offer a strategic alliance with top people in your field.

This can takerepparttar 103680 form of exchanging tips for ezines, exchanging web links, or even promotional copy to add to your site called, "Professional Resources." When I did this with a large company's ezine of 30,000 subscribers, I received back a spot where my monthly column sits--with a different how to article each time. Just another way to get yourself out there.

10 Tips to Grow Your Business Plain & Simple

Written by Beth Tabak


“Try not to become a man of success but rather to become a man of value.” Albert Einstein

Recently I heard a statistic thatrepparttar majority of businesses operate at 60% of their potential. While I was unable to obtainrepparttar 103670 source of that statistic it seemed rather accurate or maybe even high. The Small Business Association reports that “2/3 of new employer firms survive at least 2 years, and about 1/2 survive at least 4 years.” The language they use is almost as scary asrepparttar 103671 statistics themselves. This article provides tips to help you develop and grow a strong, solid business foundation.

1- Solid Plan with a Clear Simple Vision- Think ofrepparttar 103672 impact you would like your business to have inrepparttar 103673 world. Think big! You may never reach your vision butrepparttar 103674 vision itself is so grand that your team gets excited about it. Then back up and look at what would have to happen to get there. Create a solid plan with realistic short and long term goals.

2- Focus on Profitability vs. Revenue- While revenue is important, high revenue doesn’t add value if your expenses are just as high. What can you do to create more profit? Possibly develop various streams of income. What expenses could be reduced or eliminated? How can you operate more efficiently? Think profit.

3- Work “in” and “on” your business- Sometimes we get so caught up in daily tasks “in” our business we forget to step back to take a wider look fromrepparttar 103675 outside. Seeing it through a customer’s eyes. Noticing how it fits intorepparttar 103676 community. Preparingrepparttar 103677 future ofrepparttar 103678 company. Onrepparttar 103679 other hand, we can get so comfortable working “on” our business we forget to step in to talk with customers and experience whatrepparttar 103680 employees face on a daily basis.

4- Automate and Create Systems- What do you need to automate? What system can you put in place that would free up your time or make you more money? What tasks need to be eliminated, systematized, or delegated. What system would help your employees be more effective and providerepparttar 103681 best service? Finally, is there a system that needs to be upgraded? Automation and systems help your business be consistent and efficient.

5- Consistent Marketing Plan- Marketing expert Jay Conrad Levinson of Guerilla Marketing has said that “I hate to admit this, but mediocre marketing with commitment works better than brilliant marketing without commitment.” It is important to have a marketing plan in place that is consistently and persistently being carried out on a daily basis....not just when you need more customers.

6- Increase Value to Your Customers- Give more than your customers ask for...more than they expect. There are 3 convenience stores by my neighborhood. The first one built I visited regularly and was satisfied. Nothing unique. The second I visited less than a handful of times and had to wait every time to get checked out so haven’t been back in years. Every time I get gas atrepparttar 103682 third store I am greeted overrepparttar 103683 intercom with a friendly “Hi, how are you today?”. When we go inside they are friendly and always provide my kids with a free lollipop. They even added a Post Office inside. Who do you think gets my money on a regular basis and with very little effort or money on their part? The one that gives more than I expect. What added value can you provide that will increase your “Wow” factor?

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