Top Ten Tips When Business is Slow Judy Cullins ©2004 All Rights Reserved.How's your business going to keep growing with
holidays just around
corner? What can you do when most people don't want to spend money now?
If you are concerned
cash flow won't flow and you won't have enough income for
next months, check out these ten tips:
1. Create written copy to email your subscribers and other email lists.
Just for your faithful customers, send a free how-to report, a thoughtful poem to celebrate
holidays, or a free offer of answering a question via email. This action keeps your name out in front of your audience, and it makes them feel acknowledged.
2. Create a form letter to send by email to your potential clients.
It reminds them you are available for them if they are ready to make a decision. Sample: "Dear name or group, Just wondering if this is
time for you to begin action on your book, internet marketing or web project? As you know I work with small business people who want to write, publish and sell their books, that will make a difference in others' lives, become
savvy expert and household name, and build business profits consistently." Follow with a special offer like a half hour phone session, or your free ezine or articles. Send it during and after
holiday.
3. Organize your computer files to locate
gold. Perhaps you'll find an unfinished article that you can edit and send to
opt-in (no spam) ezines or top web sites in your field. These articles placed your coach #1 in Google and other search engines as well as listing her web site URL on 12,800 sites up 1200 from just last week. This is a good time to delete what no longer serves you.
4. Offer a strategic alliance with top people in your field.
This can take
form of exchanging tips for ezines, exchanging web links, or even promotional copy to add to your site called, "Professional Resources." When I did this with a large company's ezine of 30,000 subscribers, I received back a spot where my monthly column sits--with a different how to article each time. Just another way to get yourself out there.