Business slow? Promotion efforts for your coaching practice or other service business not working as well as you hoped?

We don't know what we don't know. With just an addition or two of proven marketing/promotion techniques, you can uplevel you business for its fullest success. Put a check next to methods you haven't done or that may be incomplete.

Ten Promotion How-to's Checklist

_____1. Know your "defining statement" to attract new clients verbally and through email. Clients don't buy degrees or titles, they want to know what's in it for them.

_____2. Place a soft-sales, powerful signature file or files at bottom of each email you send. Do you change your sig file for different promotion purposes so you catapult visitors to your Web site?

_____3. Know difference between benefits and features in your promotion copy. Knowing that benefits sell and features explain make your communications stronger to attract your ideal client.

_____4. Create a sales letter for each service or product you want to sell. Like teeth you floss, you write a sales letter for clients you want to attract and keep.

_____5. Enroll new clients from platform. Getting yourself out is one thing, but knowing inside speaking secrets to get people to sign up for your seminars or coaching is another.