Top Ten Online Choices to Get Clients to Choose you Again and Again - Part 2

Written by Judy Cullins


Top Ten Online Choices to Get Clients to Choose You Again and Again - Part 2 Judy Cullins © 2004 All Rights Reserved.

Did you know that 95% of coaching businesses fail because their owners don't pay enough attention to sales copy?

Whether you are a professional speaker, coach, or entrepreneur, every business wants more clients. Even more, they want to entice clients to continue an ongoing relationship. Your Online sales copy matters. Here'srepparttar rest ofrepparttar 104663 10 top ways to get new clients and keep your present ones:

7. Create Benefit-Driven Home Page and Sales Letter Headlines

The number one mistake we make when we put up our first Web site withoutrepparttar 104664 direction of a professional copy writing coach is that we don't give them a reason to buy.

If you pay attention to your headlines on your home page and on your sales letters to include a few key words andrepparttar 104665 specific benefit your client will receive, you will start seeing an upsweep of sales.

Search engines look for these key words and will use them to up your listing number.

Are your homepage headlines so powerful and convincing they force your client to click to your sales letter? Do they describe benefits your potential client can see, hear and feel? Or are they wishy-washy saying something like: Welcome to my site. My bio is.... My mission is.... or "click here" to subscribe to my fabulous ezine?

Create a variety of headlines that have marketing pizzazz. They can be inrepparttar 104666 form of a question, a command, a shocking statement, but they are all full of specific benefits.

Which is better, "Quadruple your Online Income in Five Months with Free Articles," "Ten Steps to Online Marketing" or "Increase your Coaching Clients and Get Them to Choose You Over and Over?"

8. Make it easy for your clients to buy.

Some people hate to buy Online because they fearrepparttar 104667 security of their credit card information. Give them these options: an order form they can print and either send by regular mail or fax to your free 800 number, your toll free number, and instant downloading your product throught ClickBank or PayPal.

9. Give Up What's Not Working-Follow a Success Model

Don't make your home page a virtual brochure with your qualifications and offerings. It should contain only "Passion Headlines" that pull sales, one outstanding testimonial nearrepparttar 104668 top, your ezine offer, and a few questions from your reader's point of view--all leading to yours sales message.

Include one sentence about you onrepparttar 104669 home page. People don't care about you; they want solutions for their challenges.

Model your web pages after a successful Coach's pages. Her pages made 30Xrepparttar 104670 original $75 a month sales in just eight months. Why? One reason--her headlines seduced Web visitors to go torepparttar 104671 sales message on her coaching services and eBooks.

The original first month's profits--$75. Atrepparttar 104672 end of six months, they added up to $2250. Amazing to some to grasp, but totally possible for others who are willing to learnrepparttar 104673 Online marketing game. And, those numbers kept climbingrepparttar 104674 next year to over $3000 a month. She not only reachedrepparttar 104675 top three places in Google and 35 other search engines, her Web site URL was listed on over 950 other Web sites with a link back to where she offered her coaching and eBooks. If you wonder why she was so successful, and all her efforts didn't cost a dime, emailrepparttar 104676 author for a free report on Online Promotion.

Lessons from the Power Brands

Written by Al Hanzal


Lessons fromrepparttar Power Brands You have heard of power brands like Harley-Davidson, Nordstrom, and Domino’s Pizza. Their names evoke specific emotions and feelings. Each of these brands stands for something special. They arerepparttar 104662 modern day version of original branding, “burning a unique mark”. Can these power brands teach you how to get more clients or increase profits from your own business? In this issue of The Small Business Tool Box, I will share two of Rob Frankel’s branding standards from The Revenge of Brand X. Compare your business efforts against these two standards and see what you can learn. The first Law of Big Time Branding: Brands are not about you. Brands are about them.(1) Tell me about your brand. Were you going to tell me aboutrepparttar 104663 products and services you developed? Were you going to tell me about your qualifications and what you have to offer your clients? Were you going to tell me how you identifiedrepparttar 104664 needs of your clients and how you convince, prod or otherwise sell them your products and services? Branding is all about them, not you. Your brand must be about solvingrepparttar 104665 client’s problems, their wants, their pains. Do you know what they really want? Knowing your client is more than knowing demographics, i.e. how many people eat chocolate; it is knowing why they love eating chocolate! Branding is all about finding solutions to your client’s problems. Power brands do this extremely well. Think ofrepparttar 104666 brand, Head and Shoulders Shampoo. It clearly communicatesrepparttar 104667 purpose of eliminating your dandruff problem. There are many brands of shampoos onrepparttar 104668 market shelves. But if you want a shampoo that gets rid of your dandruff, where do you turn. Does your product or service dorepparttar 104669 same for your clients? Branding is not about getting your targets to choose you over your competition. Branding is about getting your prospects to see you asrepparttar 104670 only solution to their problem. (2)

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