What Makes a Great Headline?

Headlines are far more important than copy beneath them. If you don't use headlines within your chapter or in your Web site sales letters and article titles, you will lose your audience's attention in a few seconds. And, that's serious.

Apply These Top Ten Headline Ideas and Prosper

Your Headline...

1. Needs to compel and propel skimmer to stay and go to sales copy beneath if on your Web site. Your book chapter headlines should lead your reader by hand to what he wants to know. They can be questions or statements, but make them clear, and if possible, sizzle.

2. Must be attention-getting. Use emotion in your copywriting because people buy because they connect emotionally, not because they need something.

3. Make it benefit-driven--how your product or service will solve your audience's problem, concern, or challenge.

4. Make an irresistible offer. Most eBooks that sell well offer special bonus reports they attach at end of document. People often buy just because of bonus such as my "How to Get Testimonials from Rich and Famous" for my book on writing a book.

One of best solutions for that is to just hire someone else to do writing for you. "Wait a minute," you say. "That's going to cost me a fortune!" Maybe, maybe not.

Very large companies and corporations have a PR firm on a monthly retainer, meaning that they pay them every month to bust out public relations articles, press releases, or anything that needs to be written. Most likely this will not be a realistic approach for small business owner.

So where do you go? Freelance writers are great place to start. They work on a per project basis, so if you've only got one or two documents to write up they will be your best bet. Freelancers charge either by project or by hour, depending on their preference. Fees for hourly writers can range from $50 all way up to $150. Per project fees depend on what you'd like written, how long it is, and complexity of material.