Top Ten Great Headline Ideas

Written by Judy Cullins

Top Ten Great Headline Ideas Judy Cullins 2005 All Rights Reserved.

What Makes a Great Headline?

Headlines are far more important thanrepparttar copy beneath them. If you don't use headlines within your chapter or in your Web site sales letters and article titles, you will lose your audience's attention in a few seconds. And, that's serious.

Apply These Top Ten Headline Ideas and Prosper

Your Headline...

1. Needs to compel and propelrepparttar 134911 skimmer to stay and go to sales copy beneath if on your Web site. Your book chapter headlines should lead your reader byrepparttar 134912 hand to what he wants to know. They can be questions or statements, but make them clear, and if possible, sizzle.

2. Must be attention-getting. Use emotion in your copywriting because people buy because they connect emotionally, not because they need something.

3. Make it benefit-driven--how your product or service will solve your audience's problem, concern, or challenge.

4. Make an irresistible offer. Most eBooks that sell well offer special bonus reports they attach atrepparttar 134913 end ofrepparttar 134914 document. People often buy just because ofrepparttar 134915 bonus such as my "How to Get Testimonials fromrepparttar 134916 Rich and Famous" for my book on writing a book.

5. Make a wild promise and pay up. Most people don't like hype, but will notice your promises in your benefit statements. Back it up withrepparttar 134917 how when they readrepparttar 134918 copy beneathrepparttar 134919 headline.

Writing For Public Relations

Written by Ana Ventura

So you're not sure how exactly to go about writing material for you public relations campaign, and maybe you're not even sure you want to. We're all busy people, right?

Onerepparttar ofrepparttar 129945 best solutions for that is to just hire someone else to dorepparttar 129946 writing for you. "Wait a minute," you say. "That's going to cost me a fortune!" Maybe, maybe not.

Very large companies and corporations have a PR firm on a monthly retainer, meaning that they pay them every month to bust out public relations articles, press releases, or anything that needs to be written. Most likely this will not be a realistic approach forrepparttar 129947 small business owner.

So where do you go? Freelance writers are great place to start. They work on a per project basis, so if you've only got one or two documents to write up they will be your best bet. Freelancers charge either byrepparttar 129948 project or byrepparttar 129949 hour, depending on their preference. Fees for hourly writers can range from $50 allrepparttar 129950 way up to $150. Per project fees depend on what you'd like written, how long it is, andrepparttar 129951 complexity ofrepparttar 129952 material.

A press release, for example, could cost anywhere from $100 to $800 for a more seasoned writer. If you would like a ghost writer to type up an article in your name, a feature length piece could go from about $800 to $3,000.

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