Submitting articles once or twice a week can yield 15 or more subscribers to your own ezine each time. Read by thousands, even hundreds of thousands, your articles also bring people to your Web site to buy your products or services.

Knowing these benefits, you want to create and submit as many articles as you can. At times, you have articles complete, but don't have anyone handy to edit them. While it's best to get at least two other edits from business associates, you can edit your articles yourself with a little help.

Use this checklist of ways to edit your own work:

1.Start your introduction with a question or startling fact. You must hook your readers with something that reaches their emotions. Make it “you” centered.

2.Make your introduction only a few sentences. Your readers want to get to heart of your book chapter or article fast. They want easy-to-read quick tips. Long stories can bring a yawn to your reader.

3.Make all of your sentences short. Since standard sentence length is 15-17 words, make most of your sentences under that number. Complex sentences and multiple phrases make reading tougher. Make it easy for your readers to get point fast.

You may already have your web site up. You may be ready to create one. The biggest mistake most people make is that they don't write their Web site to sell before they contact their web master. Here are five solutions.

Step One. Get Organized.

Just like anything else, you need to get organized first. What do you need to learn to put up an attractive, professional, book-selling site? Start a new folder called "Web Site To Do's." Include in a file called “My web site's purpose.” What I can do for my readers, and what money results do I want? Make another file called “Sales letter for Book” and “Home Page Elements.”

Put these and other topics in your computer files and if you like, hard copy manila folders placed in your "Online Marketing File."

Author's Tip: Save only important papers or computer files, which include files on your book and its contents. Your Offline and Online Marketing Plans should be vertical and alphabetical in folders in hard files, or placed within a main computer folder, within which you place different related files.

Step Two. Know your web site’s purpose before you hire a web master.

Do you want to sell products and services, generate leads, generate interest for your book, establish credibility as savvy expert in your field, improve communications, provide customer service, follow up on leads or sales, and get people to revisit your site to get more information that helps them make that all-important decision—to buy? While it's good to offer a lot of free content, you must also remember your book is a business and you want to make sales. Step Three. Preplan your Site for Selling

Think of your web site as your virtual office. You need to design each part of it to titillate and inspire your visitor to locate quickly what they want and eventually buy from you. It needs to be fast loading, and to be easy to navigate. You must know your site's purpose before you design it.

What is purpose of your web site? Sales? Build creditability? Show that you’re expert? What do you want to sell? (All sites want to sell something) Answer these questions in writing now.

What visitors do you want to attract? (target audience) Will your Web site have a theme? What is it? What should be your visitors' action and reaction once they arrive at your site? What's challenge or problem does your target visitor have? What's on your site such as your book to solve that challenge? By end of five months, what do you want to achieve? Money? How much? Clients? How Many? What's your technical expertise, and are you willing to learn something new, or delegate it to your inexpensive computer assistant or Web Master?

Step Four. Create an Audience Profile