Marketing: Top Sites are Still Missing the "Easiest" Market

Top Sites are Still Missing the "Easiest" Market

Written by Richard Bolduc

Have you ever hired someone for their services and wished you could meet with them face to face? You call them, and call them, but you end up playing phone-tag, and email-tag, and yes, even that old Fax-tag? You'd like to set up an appointment to cover some things about your new ideas, but they are located in some firm out in Houston, Texas while you're stuck in Rhinoville, Connecticut?

This situation is happening to more, and more, businesses. The power of repparttar Internet is showing it's metal. Many businesses, and consumers are learning that repparttar 121740 Internet can be downright convenient. Oh yeah, it makes repparttar 121741 world a much smaller place. Now you can get your boat's motor delivered from Virginia Beach to Spokane Washington. You'd probably rest assured you got repparttar 121742 best price as well. Having repparttar 121743 whole world to price shop is great. Until there's a problem...

When you have a problem, then repparttar 121744 distance is real, and repparttar 121745 options are limited.

I have had clients of mine call and leave messages on voice mail to their previous "Discount Webmaster" and never get a reply, or wait for days, and actually suffer some rather unpleasant experiences in solving issues, especially when repparttar 121746 distance is great.

In most cases it would cost a pretty penny, in time alone, to deal with all repparttar 121747 headaches of getting your fair share of whatever arrangements went sour.

Above is a brief description of a problem that encompasses repparttar 121748 Internet World. The solution is simple, really. When a consumer or business man gets repparttar 121749 reality of repparttar 121750 long distance problems, they go back to their comfort zone, back to dealing locally.

Locally is definitely repparttar 121751 easiest way to do business. Search engines can help us do this.

There are several business types that are limited to region and need to be indexed in repparttar 121752 search engines as local businesses. For instance repparttar 121753 Car Insurance Industry, Attorneys or Real Estate Agents. I would personally rather have my custom printer be local or even my webmaster or marketer.

Top 7 (or so) Questions to Ask Yourself When Building Your Marketing Plan!

Written by Wild Bill Montgomery

Building a proper marketing plan will provide you with repparttar

foundation you need to succeed in your business. To build a successful marketing plan, you must ask and answer repparttar 121739

right questions. I wrote this article to invoke thought, consideration and reasoning. Instead of supplying you with information, I am going to ask you to offer it up for yourself!

1) What is your product or service?

This may sound simple, but before you can market your business successfully, you must clearly define what business it is, that you are in. Many an entrepreneur have bit repparttar 121740 dust because they simply didn't know what product or service to market. Allow me to ask you this:

What product or service are you going to market?

Has it previously, or is it currently being marketed successfully?

What media are your successful competitors using?

What are their prices?

In their advertising and marketing, what audience are they targeting?

Will you be targeting repparttar 121741 same audience, meaning how tough will your competition be?

2) Is there a demand for your product or service?

Is repparttar 121742 projected current demand large enough to justify repparttar 121743 costs of research, development, design, packaging, marketing and delivery of your product or service?

You must calculate repparttar 121744 projected demand against start up, manufacturing, labor and all other costs it will take to get your product or service to your potential customers.

Is repparttar 121745 customer base large enough to support repparttar 121746 investment of time and money?

Is there room to expand?

Is there back end sales potential?

Do you project that your target market will grow, diminish or remain stable?

3) How can you out do your competitor?

Is your product or service of better quality?

Better price?

Better service?

What's your angle?

If you have competition (which you will 98% of repparttar 121747 time), how will your product or service be better?

How aggressive will your competitors be?

Will they counter their prices to better their service or product appeal, to beat out yours?

Can you afford to provide your product or service at a lower rate and still keep a substantial profit margin?

4) What is your overall strategy?

Will you be targeting one product or service?

Will you be targeting a general market or will you require targeting distinct groups of people?

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