Marketing: Top Seven Ways to Tune up your Website

Top Seven Ways to Tune up your Website

Written by Philippa Gamse

We're in a recession, and perhaps your business is slightly slower than usual. But it's always a good time to take stock of what's working for you, and what needs some attention - including your Web site!

Here are my suggestions for a great tune-up audit - take a fresh look at your site and your promotional strategy with these pointers:

1. Is your site appealing to all your markets?

Do you have different potential buyers for different aspects of your products and services? Is there content on your site that's designed for each of these? Have you considered whether your Web audience might be different from your traditional markets, and if so, whether you can exploit that?

2. Does your content engage your visitors?

Your site should be written from your visitors' point of view, not yours. Does your home page clearly recognize why repparttar reader might be there - what's in it for them, and why they should care? What are repparttar 121719 problems or issues that they might have, and how will you solve them?

3. Can you make your case?

If you claim that your products or services achieve results, do you have clear content on your site that substantiates this? Do you have case studies, sample client lists, and testimonials from happy customers? Third party endorsements are worth far more than your own promotional text, and they should be spread throughout your site, not relegated to a separate page that few visitors will go to.

4. Do you position yourself as an expert?

One of repparttar 121720 most effective ways to get exposure is to publish articles, and white papers around your area of expertise. Even if you sell widgets, you can help people get repparttar 121721 most out of using them! Articles on your site will be picked up by repparttar 121722 search engines, and you can also offer them to publications that your target markets read - always with a link back, or reference to your site, of course.

Create a theme product or service for your niche market

Written by Amin Khan

I've already stated repparttar

implication of supply/demand in your business strategy. Now consider if there's absolutely no supply of any product, but you can identify a human need in an existing market.

Boy! You just broke repparttar 121718 bank.

That's exactly what happened with Amazon.com. That's what happened with Yahoo. That's what happened with a host of success stories that has glaring effects on our minds.

Yahoo is perhaps repparttar 121719 best example to demonstrate repparttar 121720 power of filling a gap in an existing market. In marketing lingo Yahoo identified a market niche.

Everybody knows it was a basement startup. But since Yahoo sensed, anticipated, and then fulfilled a basic need of people wanting to get exposure through a workable means, it went beyond success limits.

Yahoo didn't maintain repparttar 121721 top 10 or 20 search engine positions rather it pioneered repparttar 121722 search engine directory itself. People have no choice but to submit their URLs in repparttar 121723 Yahoo directory. By repparttar 121724 way, have you heard of Yahoo? Okay! Okay! You got it. :-)

I'm certainly not saying that everybody on repparttar 121725 planet posess repparttar 121726 same mindset like Jeff Bezos of Amazon.com, or Tim Koogle of Yahoo. But as Jim Rohn once said… "Human beings have repparttar 121727 remarkable ability to turn nothing into something. They can turn weeds into gardens and pennies into fortunes", you can be sure not to loose hope.

Think about it. Does it make sense to you selling over-saturated products aimlessly to repparttar 121728 masses? Especially when there exists a cut-throat competition? Look outside repparttar 121729 window. Sometimes if guns don't work, it's always a good idea to make use of a cannon.

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